{"id":220,"date":"2019-07-10T04:48:18","date_gmt":"2019-07-10T04:48:18","guid":{"rendered":"https:\/\/www.thc.ro\/blog\/?p=220"},"modified":"2024-03-26T08:26:22","modified_gmt":"2024-03-26T08:26:22","slug":"erori-pe-care-sa-le-eviti-atunci-cand-lansezi-un-magazin-online","status":"publish","type":"post","link":"https:\/\/www.thc.ro\/blog\/erori-pe-care-sa-le-eviti-atunci-cand-lansezi-un-magazin-online\/","title":{"rendered":"Erori pe care s\u0103 le evi\u021bi atunci c\u00e2nd lansezi un magazin online"},"content":{"rendered":"\n
Te g\u00e2nde\u0219ti s\u0103 <\/strong>deschizi un magazin online?
<\/h6>\n\n\n\n

Comer\u021bul electronic este un subiect de actualitate \u00een lumea antreprenoriatului<\/a>, av\u00e2nd numeroase avantaje pentru cei ce doresc o afacere cu o investi\u021bie relativ redus\u0103 \u0219i cu un sistem de management destul de simplu. G\u0103se\u0219ti pe internet numeroase articole cu sfaturi despre modul \u00een care s\u0103 te dedici unui astfel de business, \u00eens\u0103 de obicei lucrurile pe care este bine s\u0103 nu le faci le cuno\u0219ti mai degrab\u0103 pe cont propriu, pe m\u0103sura ce experimentezi \u00een domeniu… Pentru a te feri pe c\u00e2t posibil de probleme, am \u00eencercat s\u0103 sintetiz\u0103m pentru viitorii antreprenori din e-commerce 10 erori ce este bine s\u0103 fie evitate c\u00e2nd se lanseaz\u0103 un magazin online. Iat\u0103-le mai jos, cu detalii \u00een cazul fiec\u0103reia:<\/p>\n\n\n\n

– S\u0103 te concentrezi prea mult pe partea\nestetic\u0103 a magazinului, sa investe\u0219ti sume mari in design<\/h6>\n\n\n\n

Este o gre\u0219eal\u0103 frecvent\u0103: alocarea unui\nbuget prea mare pentru partea de design a website-ului, \u00een condi\u021biile \u00een care\nprincipala grij\u0103 ar trebui s\u0103 fie func\u021bionalitatea, modul \u00een care website-ul se\ncomport\u0103 \u0219i r\u0103spunde la comenzile utilizatorului. Din p\u0103cate, oric\u00e2t de mult\n\u0219i-ar dori proprietarul, un website care doar arat\u0103 bine nu aduce \u0219i v\u00e2nz\u0103ri.\nClien\u021bii sunt mai degrab\u0103 interesa\u021bi de produse sau servicii, de modul \u00een care\nacestea sunt expuse. Apoi, clien\u021bii vor interac\u021biune simpl\u0103, servicii \u00een\nfavoarea lor la tot pasul. Ca antreprenor, cu siguran\u021b\u0103 vei dori s\u0103 faci\nschimb\u0103ri numeroase pe website \u0219i dup\u0103 lansare, deci nu te concentra doar pe\naspect.<\/p>\n\n\n\n

– S\u0103 evi\u021bi s\u0103 pl\u0103te\u0219ti profesioni\u0219ti \u0219i s\u0103\nalegi servicii „ok”<\/h6>\n\n\n\n

Exist\u0103 multe cazuri de IMM-uri online unde antreprenorul caut\u0103 s\u0103 salveze bani \u0219i angajeaz\u0103 „ni\u0219te b\u0103ie\u021bi” s\u0103 se ocupe de design, programare, SEO \u0219i alte aspecte relevante. Riscurile sunt imense at\u00e2t timp c\u00e2t nu se colaboreaz\u0103 cu speciali\u0219ti ce vor purta responsabilitatea pentru munca lor. Website-ul trebuie s\u0103 arate bine \u0219i s\u0103 func\u021bioneze perfect. Un nivel „ok” nu este niciodat\u0103 de dorit, c\u0103ci acest lucru se va vedea \u00een situa\u021bia din v\u00e2nz\u0103ri. Un website cu erori \u0219i munc\u0103 de amator va alunga o mare parte dintre poten\u021bialii clien\u021bi, mai ales pe cei „cu preten\u021bii”, care de obicei sunt \u0219i cei care sunt dispu\u0219i s\u0103 cheltuiasc\u0103 cei mai mul\u021bi bani.<\/p>\n\n\n\n

– S\u0103 nu testezi suficient de mult platforma\n\u00eenainte de a o face public\u0103<\/h6>\n\n\n\n

S\u0103 lansezi un website \u00een format beta \u0219i s\u0103\nspui ceva timp c\u0103 se fac teste live, dar \u00een acela\u0219i timp s\u0103 te promovezi public\n– iat\u0103 o eroare important\u0103. Trebuie s\u0103 testezi website-ul suficient de mult\n\u00eenainte s\u0103-l lansezi public \u0219i mai ales \u00eenainte de a \u00eel promova intens. Altfel,\npersoanele care vor interac\u021biona cu website-ul \u0219i vor \u00eent\u00e2mpina probleme vor\navea frustr\u0103ri care se traduc \u00een clien\u021bi \u00eendep\u0103rta\u021bi \u0219i chiar publicitate\nnegativ\u0103. Unii clien\u021bi se vor sim\u021bi ca ni\u0219te cobai pe care \u00eei obligi practic s\u0103\ntesteze website-ul pentru tine, gratis, aloc\u00e2nd din timpul lor pentru acest\nlucru…<\/p>\n\n\n\n

– S\u0103 alegi la \u00eent\u00e2mplare un pachet ieftin\nde hosting<\/h6>\n\n\n\n

G\u0103zduirea\nweb este extrem de relevant\u0103<\/a> \u00een succesul unui magazin online. Website-ul\ntrebuie s\u0103 fie mereu func\u021bional (uptime peste 99,9%) \u0219i cu \u00eenc\u0103rcare foarte\nrapid\u0103 a paginilor. Dac\u0103 vrei s\u0103 faci economii de buget, taie din alt\u0103 parte,\ndar niciodat\u0103 de la hosting! Este ca \u0219i cum \u021bi-ai sabota propria afacere. Un\nmagazin online are nevoie de un pachet de hosting adecvat, de preferat chiar\nserver dedicat – vezi aici variante de g\u0103zduire web pentru e-commerce.<\/p>\n\n\n\n

– S\u0103 nu ai un departament de rela\u021bii\nclien\u021bi<\/h6>\n\n\n\n

Unele persoane f\u0103r\u0103 experien\u021b\u0103 \u00een administrarea modern\u0103 a unui magazin online consider\u0103 c\u0103, fiind online, magazinul se administreaz\u0103 singur, \u00een sensul c\u0103 orice client va face totul \u00een sistem self-service. Este doar par\u021bial adev\u0103rat, pentru c\u0103 \u00een foarte multe cazuri va fi nevoie de interac\u021biune cu un operator uman. Trebuie a\u0219adar s\u0103 ai un departament de rela\u021bii cu clien\u021bii cu program c\u00e2t mai extins \u0219i care poate fi contactat de preferat at\u00e2t prin e-mail, c\u00e2t \u0219i prin live chat \u0219i prin apel telefonic. Departamentul de rela\u021bii cu clien\u021bii nu poate fi „un om bun la toate”, ai nevoie de personal specializat.<\/p>\n\n\n\n

– S\u0103 te bazezi doar pe furnizori \u0219i s\u0103\nevi\u021bi s\u0103 ai produse \u00een stocul propriu<\/h6>\n\n\n\n

Nu mai func\u021bioneaz\u0103 de mult\u0103 vreme sistemul\n\u00een care clientul lanseaz\u0103 o comand\u0103, apoi operatorii verific\u0103 dac\u0103 \u0219i c\u00e2nd\nprodusul poate fi livrat. Clien\u021bii vor livrare rapid\u0103, stocuri reale. Este de\npreferat s\u0103 ai stocuri proprii \u0219i s\u0103 lucrezi cu furnizori care \u00ee\u021bi permit\nsolu\u021bii de ac\u021bionare instant pe stocurile lor. Altfel, cel pu\u021bin \u00een domenii\nprecum IT&C, nu ai nicio \u0219ans\u0103 de reu\u0219it\u0103 (poate doar dac\u0103 activezi pe o\nni\u0219\u0103 aparte).<\/p>\n\n\n\n

– S\u0103 alegi servicii de curierat doar pe\nbaza pre\u021bului mai mic<\/h6>\n\n\n\n

Curierul este cel care finalizeaz\u0103 \u00een\nrealitate o comand\u0103. Un client care interac\u021bioneaz\u0103 nefericit cu serviciul de\ncurierat ar putea avea o p\u0103rere negativ\u0103 despre magazinul de unde a comandat.\nMai mult dec\u00e2t at\u00e2t, clientul poate oric\u00e2nd s\u0103 renun\u021be la comand\u0103 \u00een cazul \u00een\ncare curierul \u00eent\u00e2rzie sau livreaz\u0103 necorespunz\u0103tor. Alege\ncu aten\u021bie curierii<\/a> \u0219i nu te uita doar la cel mai mic pre\u021b.<\/p>\n\n\n\n

– S\u0103 nu aloci bugete pentru promovare SEO\nal\u0103turi de o firm\u0103 de specialitate<\/h6>\n\n\n\n

Dac\u0103 nu abordezi serios chestiunea\noptimiz\u0103rii website-ului \u00een motoarele de c\u0103utare, pierzi timp pre\u021bios \u0219i\nimplicit pierzi bani. Este bine s\u0103 colaborezi cu o firm\u0103 de specialitate, s\u0103\naloci bugete suficiente \u0219i s\u0103 nu ac\u021bionezi dup\u0103 propriile p\u0103reri, dac\u0103 nu e\u0219ti\nexpert \u00een domeniu. Este un mediu extrem de dinamic \u0219i extrem de sensibil!<\/p>\n\n\n\n

– S\u0103 nu investe\u0219ti suficient \u00een resursele umane <\/h6>\n\n\n\n

Chiar dac\u0103 nu se vede din prima clip\u0103, oamenii sunt cea mai valoroas\u0103 resurs\u0103 a unui magazin online. Ai nevoie de o echip\u0103 solid\u0103, speciali\u0219ti care lucreaz\u0103 cu pasiune. Alege oameni capabili s\u0103 fac\u0103 lucrurile \u00een mod profesionist, \u00een toate departamentele. Dac\u0103 ai multe comenzi, nu l\u0103sa clien\u021bii s\u0103 a\u0219tepte! Asigur\u0103-te c\u0103 ai oameni gata s\u0103 se ocupe de fiecare comand\u0103 imediat ce aceasta a fost lansat\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Te g\u00e2nde\u0219ti s\u0103 deschizi un magazin online? Comer\u021bul electronic este un subiect de actualitate \u00een lumea antreprenoriatului, av\u00e2nd numeroase avantaje…<\/p>\n","protected":false},"author":3,"featured_media":2311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[44,46,45],"class_list":["post-220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-si-dezvoltare-website","tag-erori-magazin-online","tag-hosting-magazin-online","tag-pachete-hosting"],"yoast_head":"\nErori pe care s\u0103 le evi\u021bi atunci c\u00e2nd lansezi un magazin online - Blog THC.ro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thc.ro\/blog\/erori-pe-care-sa-le-eviti-atunci-cand-lansezi-un-magazin-online\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erori pe care s\u0103 le evi\u021bi atunci c\u00e2nd lansezi un magazin online - Blog THC.ro\" \/>\n<meta property=\"og:description\" content=\"Te g\u00e2nde\u0219ti s\u0103 deschizi un magazin online? 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