{"id":2341,"date":"2020-03-06T12:05:51","date_gmt":"2020-03-06T12:05:51","guid":{"rendered":"https:\/\/www.thc.ro\/blog\/?p=2341"},"modified":"2024-03-26T08:25:52","modified_gmt":"2024-03-26T08:25:52","slug":"cum-sa-reduci-bounce-rate","status":"publish","type":"post","link":"https:\/\/www.thc.ro\/blog\/cum-sa-reduci-bounce-rate\/","title":{"rendered":"10 metode verificate prin care s\u0103 reduci bounce rate-ul pe site \u0219i s\u0103 cre\u0219ti conversiile"},"content":{"rendered":"\n<p>\u021ai s-a \u00eent\u00e2mplat s\u0103 intri \u00eentr-un magazin \u0219i imediat apoi s\u0103 te \u00eentorci \u0219i s\u0103 ie\u0219i? Poate c\u0103 nu \u021bi-a pl\u0103cut aspectul magazinului sau produsele comercializate. Oricare ar fi fost motivul, ai p\u0103r\u0103sit \u00een grab\u0103 respectivul magazin.<br><\/p>\n\n\n\n<p>La fel se poate \u00eent\u00e2mpla \u0219i \u00een cazul vizitatorilor site-ului t\u0103u. Un bounce rate ridicat \u00eenseamn\u0103 c\u0103 ceva nu este pe placul acestora.<br><\/p>\n\n\n\n<p>\u00ce\u021bi dore\u0219ti s\u0103 reduci rata de respingere? \u00cen acest articol, \u00ee\u021bi vom prezenta 10 metode dovedite pentru a reduce bounce rate-ul \u0219i a cre\u0219te conversiile.<br><\/p>\n\n\n\n<p>Rata ridicat\u0103 de respingere este unul dintre cei mai comuni uciga\u0219i ai conversiei. Dac\u0103 majoritatea utilizatorilor abandoneaz\u0103 site-ul t\u0103u pe prima pagin\u0103, atunci nu vei avea nicio \u0219ans\u0103 s\u0103-i converte\u0219ti \u00een abona\u021bi sau clien\u021bi.<br><\/p>\n\n\n\n<p>Optimizarea ratei de bounce are mai multe avantaje pentru afacerea ta. Vizitatorii nu doar c\u0103 vor petrece mai mult timp pe site, ci vor cump\u0103ra sau vor converti mai bine la ofertele tale. \u00cenainte de a vorbi despre metodele efective de optimizare, haide s\u0103 clarific\u0103m ce este rata de respingere \u0219i ce \u00eenseamn\u0103 un bounce rate mare.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce \u00eenseamn\u0103 bounce rate?<\/strong><\/h2>\n\n\n\n<p><strong>Bounce rate<\/strong> (sau rata de respingere) se refer\u0103 la procentul dintre totalitatea utilizatorilor care aterizeaz\u0103 pe site-ul t\u0103u \u0219i cei care decid s\u0103 plece f\u0103r\u0103 a vizita o a doua pagin\u0103.<\/p>\n\n\n\n<p>O rat\u0103 de respingere mare indic\u0103 faptul c\u0103 nu ai putut convinge utilizatorul s\u0103 r\u0103m\u00e2n\u0103 \u0219i s\u0103 interac\u021bioneze cu apelul la ac\u021biune (cump\u0103r\u0103 acum, descarc\u0103 ghidul etc).<\/p>\n\n\n\n<p>Un vizitator poate ie\u0219i de pe site-ul t\u0103u, f\u0103c\u00e2nd click pe un link c\u0103tre un alt site web sau pe butonul din \u00eenapoi, \u00eenchid\u00e2nd fereastra\/fila deschis\u0103, tast\u00e2nd o nou\u0103 adres\u0103 URL sau datorit\u0103 expir\u0103rii sesiunii (cauzat\u0103 de erori ale serviciului de g\u0103zduire web).<\/p>\n\n\n\n<p>Haide s\u0103 arunc\u0103m o privire la rata medie de respingere dup\u0103 valorile de referin\u021b\u0103 ale industriei \u0219i s\u0103 stabilim care este o rat\u0103 de respingere bun\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Care este un bounce rate bun? Rata medie de respingere dup\u0103 industrie.&nbsp;<\/strong><\/h2>\n\n\n\n<p>S-ar putea s\u0103 te \u00eentrebi ce \u00eenseamn\u0103 un bounce rate bun. Ei bine, regula general\u0103 este urm\u0103toarea:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>80% + este o rat\u0103 foarte proast\u0103<\/li><li>70 &#8211; 80% este o rat\u0103 proast\u0103<\/li><li>50 &#8211; 70% este o rat\u0103 medie<\/li><li>30 &#8211; 50% este o rat\u0103 excelent\u0103<\/li><li>Sub 20% reprezint\u0103, cel mai probabil, o eroare.<\/li><\/ul>\n\n\n\n<p>Rata de respingere variaz\u0103 \u00een func\u021bie de industrie \u0219i de tipul de con\u021binut al site-ului. Arunc\u0103 o privire la graficul de mai jos pentru a vedea bounce rate-ul mediu per industrie:<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/gv4GAHkCqq0iDRRvVbM0rbzxRom7S1RQOueKvteovFsacBSRGrd1dxQFV49tNFKePU6o41JoDAgU_ndTfCXmstka3QSfz71foDqclwos4qdRjKl0A5aS9eZXSCrzAI4tPnW8AoIs\" alt=\"Rata de respingere medie pe industrie\"\/><\/figure>\n\n\n\n<p>Dac\u0103 ai un bounce rate mai mare dec\u00e2t media, este posibil ca acesta s\u0103 se datoreze anumitor motive, precum: \u00eenc\u0103rcarea lent\u0103 a paginii, navigare deficitar\u0103, design \u0219i capacitate de utilizare proaste, lipsa apelului la ac\u021biune.<\/p>\n\n\n\n<p>\u00cen continuare, vom discuta despre modalit\u0103\u021bile prin care \u00ee\u021bi po\u021bi \u00eembun\u0103t\u0103\u021bi rata de respingere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10 metode de reducere a ratei de bounce<\/strong><\/h2>\n\n\n\n<p>\u00cenainte de a \u00eencepe, este bine s\u0103 identifici paginile cu cel mai mare bounce rate. Po\u021bi face acest lucru acces\u00e2nd <strong>Google Analytics<\/strong> \u0219i f\u0103c\u00e2nd click pe <strong>Behavior \u00bb Site Content \u00bb Landing Pages.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/5aEME4b8e0eWR7HCh-32I4kSV4ONJfMfOvlRibcmxTw62Fw87dslvPwzgRjkIVPfk8lluZwF-G8mSyvtVzcIUiqUU5zOGdZQhz2V7TfT5ebQ2l_cfPiNkuU20NC-rCdP6CiiyfWX\" alt=\"Captura de ecran a analizei rata de respingere\"\/><\/figure>\n\n\n\n<p>Cunoa\u0219terea paginilor cu cea mai mare rata de respingere te va ajuta s\u0103 identifici zonele cu probleme \u0219i s\u0103 le rezolvi.<\/p>\n\n\n\n<p>Iat\u0103 cele 10 metode prin care po\u021bi reduce bounce rate-ul, pentru a cre\u0219te conversiile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Ofer\u0103 o experien\u021b\u0103 de utilizare valoroas\u0103<\/strong><\/h3>\n\n\n\n<p>Neilsen Norman Group, una dintre cele mai importante companii de consultan\u021b\u0103 din domeniu, define\u0219te experien\u021ba utilizatorului astfel:<\/p>\n\n\n\n<p><em>\u201eExperien\u021ba utilizatorului cuprinde toate aspectele interac\u021biunii utilizatorului final cu compania, serviciile \u0219i produsele sale.\u201d<\/em><\/p>\n\n\n\n<p>Experien\u021ba utilizatorului este sentimentul general al vizitatorului&nbsp; \u00een timp ce interac\u021bioneaz\u0103 cu site-ul t\u0103u. O experien\u021b\u0103 bun\u0103 este atunci c\u00e2nd utilizatorul g\u0103se\u0219te un site nu numai u\u0219or de folosit dar \u0219i pl\u0103cut.<\/p>\n\n\n\n<p>Peter Morville, un foarte cunoscut \u0219i apreciat consultant \u00een domeniul arhitecturii informa\u021bionale, spune c\u0103, pentru a oferi o experien\u021b\u0103 de utilizare valoroas\u0103, un site trebuie s\u0103 fie:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Util<\/strong>: con\u021binutul ar trebui s\u0103 fie original \u0219i s\u0103 satisfac\u0103 o nevoie,<\/li><li><strong>Utilizabil<\/strong>: site-ul trebuie s\u0103 fie u\u0219or de utilizat,<\/li><li><strong>De dorit<\/strong>: imaginea, identitatea, marca \u0219i alte elemente de design s\u0103 fie folosite pentru a evoca emo\u021bie \u0219i apreciere,<\/li><li><strong>U\u0219or de g\u0103sit<\/strong>: con\u021binutul trebuie s\u0103 fie navigabil, u\u0219or de g\u0103sit onsite \u0219i offsite,<\/li><li><strong>Accesibil<\/strong>: con\u021binutul trebuie s\u0103 fie accesibil pentru persoanele cu dizabilit\u0103\u021bi,<\/li><li><strong>Credibil<\/strong>: utilizatorii trebuie s\u0103 aib\u0103 \u00eencredere \u0219i s\u0103 cread\u0103 ceea ce le spui.<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.thc.ro\/blog\/creare-site-wordpress\/\"><strong>Crearea unui site web<\/strong><\/a><strong> <\/strong>care s\u0103 ofere o experien\u021b\u0103 de utilizare valoroas\u0103<strong> <\/strong>\u0219i<strong> <\/strong>care s\u0103 arate la fel de bine pe toate platformele \u0219i dispozitivele este primul pas \u00een aceast\u0103 direc\u021bie. Urm\u0103re\u0219te cu aten\u021bie cum se comport\u0103 utilizatorii t\u0103i \u0219i ce influen\u021beaz\u0103 deciziile lor.<\/p>\n\n\n\n<p>\u00cen acest articol, vei g\u0103si mai multe sfaturi care au \u00een vedere \u00eembun\u0103t\u0103\u021birea experien\u021bei utilizatorului.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Optimizeaz\u0103 locul \u00een care e pozi\u021bionat apelul la ac\u021biune<\/strong><\/h3>\n\n\n\n<p>Majoritatea utilizatorilor decid dac\u0103 le place sau nu un site web \u00een primele dou\u0103 secunde. Adesea, doar cu o simpl\u0103 privire la zona vizibil\u0103, f\u0103r\u0103 s\u0103 mai dea scroll. Aceast\u0103 zon\u0103 difer\u0103 de la un dispozitiv la altul. \u021ain\u00e2nd cont de acest lucru, po\u021bi optimiza aceast\u0103 zon\u0103: descrie c\u00e2t mai clar ceea ce vinzi \u0219i folose\u0219te un apel la ac\u021biune (CTA) conving\u0103tor \u0219i onest.&nbsp; <br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/OAyuZV4DanwfBhc8h3u59PGUGxyXkWSgUt9lTPvl-A-7TAqdSac7yF-s-MxG23oi24yBCBro_nIEXUYObRiFnbEA94dRMak6-piiHuQejLAqC2Qry7DlRhLSnXcfZ9-pf2z65hOf\" alt=\"\"\/><\/figure>\n\n\n\n<p>De exemplu, textul de pe pagina de start a celor de la Slack descrie clar despre ce este vorba. Titlul explic\u0103 ce este Slack \u0219i de ce ar trebui s\u0103-l folose\u0219ti, iar dac\u0103 dai scroll vei g\u0103si capturi de ecran cu cele mai bune caracteristici ale instrumentului.<\/p>\n\n\n\n<p>Site-ul t\u0103u ar trebui s\u0103 arate similar. S\u0103 \u00eent\u00e2mpine vizitatorii \u0219i s\u0103 le arate despre ce este compania, blogul sau produsul t\u0103u.<\/p>\n\n\n\n<p>\u00cen acest articol po\u021bi afla care sunt cele <a href=\"https:\/\/www.thc.ro\/blog\/elemente-design-landing-page-care-vinde\/\">10 Elemente obligatorii \u00een designul unui landing page care vinde<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u00cembun\u0103t\u0103\u021be\u0219te viteza site-ului t\u0103u<\/strong><\/h3>\n\n\n\n<p>A\u0219a cum am men\u021bionat anterior, utilizatorii iau hot\u0103r\u00e2rea de a naviga sau nu pe un site \u00een primele 2-3 secunde. Dac\u0103 site-ul t\u0103u se \u00eencarc\u0103 \u00een mai mult de 3 secunde, vei pierde din start foarte mul\u021bi vizitatori.<\/p>\n\n\n\n<p>Folosind instrumente precum <a href=\"http:\/\/tools.pingdom.com\/\"><strong>Pingdom<\/strong><\/a> \u0219i <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/?hl=en\"><strong>Google Page Speed<\/strong><\/a> , po\u021bi optimiza fiecare pagin\u0103 de destina\u021bie de pe site-ul t\u0103u.<\/p>\n\n\n\n<p>Potrivit <a href=\"http:\/\/www.strangeloopnetworks.com\/resources\/infographics\/web-performance-and-ecommerce\/impact-of-1-second-delay\/\"><strong>Strangeloop<\/strong><\/a> , o \u00eent\u00e2rziere de o secund\u0103 te poate costa 7% din v\u00e2nz\u0103ri, 11% mai pu\u021bine afi\u0219\u0103ri de pagini \u0219i o sc\u0103dere de 16% a satisfac\u021biei clien\u021bilor.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/lvh3KrTPMQeQPstzZ9aAjPayWAR7pywBCQCS2sNqCteA6dIgXhiOnEak0ScsXfcIey8wkToTcKlatpd0Oc9ZRYgPGDHNgFH1_TjI7zPYWC-438VO27pTfipG8NartHoDqVELjuex\" alt=\"1 A doua \u00eent\u00e2rziere \u00een termeni \u00een dolari\"\/><\/figure>\n\n\n\n<p>Pentru a accelera viteza site-ul t\u0103u, ar trebui s\u0103 optimizezi imaginile, s\u0103 utilizezi o re\u021bea de livrare de con\u021binut, s\u0103 adaugi o memorie \u00een cache mai bun\u0103 \u0219i s\u0103 iei \u00een considerare trecerea la un furnizor de <a href=\"http:\/\/thc.ro\">g\u0103zduire web<\/a> mai rapid.<\/p>\n\n\n\n<p>Una dintre cele mai rapide \u0219i mai simple modalit\u0103\u021bi de a-\u021bi men\u021bine site-ul rapid este folosirea unui server dedicat. Cite\u0219te acest articol, \u00een care discut\u0103m pe larg despre <a href=\"https:\/\/www.thc.ro\/blog\/optimizare-viteza-incarcare-site-folosind-un-server-dedicat\/\">optimizarea vitezei de \u00eenc\u0103rcare a site-urilor.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Vizeaz\u0103 audien\u021ba potrivit\u0103<\/strong><\/h3>\n\n\n\n<p>Po\u021bi face toate optimiz\u0103rile din lume, dac\u0103 site-ul t\u0103u este vizitat de publicul \u021bint\u0103 nepotrivit, rata de respingere nu se va \u00eembun\u0103t\u0103\u021bi.<\/p>\n\n\n\n<p>De exemplu, dac\u0103 de\u021bii o firm\u0103 de avocatur\u0103 specializat\u0103 \u00een drept comercial, vei dori ca site-ul t\u0103u s\u0103 atrag\u0103 doar persoane de decizie din companii. \u00cen mod similar, dac\u0103 ai un site web care vinde piese auto performante, vei dori ca vizitatorii s\u0103 fie doar persoane pasionate de ma\u0219ini, care ar putea fi interesate de produsele tale.<\/p>\n\n\n\n<p>Dac\u0103 atragi pe site publicul gre\u0219it, este firesc ca vizitatorii s\u0103 nu doreasc\u0103 s\u0103 exploreze site-ul. Iat\u0103 c\u00e2teva moduri prin care te po\u021bi asigura c\u0103 te orientezi c\u0103tre persoanele potrivite:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Construie\u0219te profilul clientului ideal. <\/strong>Este important s\u0103 cercetezi cine este clientul t\u0103u ideal. Ce v\u00e2rsta, ce venituri are \u0219i din ce domeniu de activitate este acesta? Cu ce probleme se confrunt\u0103 acesta? Ce nevoi sau pasiuni are? Cu c\u00e2t cuno\u0219ti mai multe informa\u021bii despre poten\u021bialul t\u0103u client, cu at\u00e2t vei fi mai precis \u00een direc\u021bionarea unui public \u021bint\u0103 potrivit c\u00e2tr site-ul t\u0103u.<\/li><li><strong>Alege canale de marketing eficiente. <\/strong>F\u0103 o cercetare pentru a vedea care sunt canalele de marketing unde se g\u0103se\u0219te cel mai des publicul t\u0103u \u021bint\u0103. Dac\u0103 nu folose\u0219ti platformele potrivite pentru a te promova, nu vei reu\u0219i s\u0103 aduci pe site vizitatori interesa\u021bi de produsele sau serviciile tale.<\/li><li><strong>Creeaz\u0103 mesaje direc\u021bionate mai bine. <\/strong>Concentreaza-ti efortul \u00een crearea de mesaje extrem de direc\u021bionate care s\u0103 capteze aten\u021bia publicului \u021bint\u0103.<\/li><\/ul>\n\n\n\n<p>Atragerea publicului potrivit pe site nu doar c\u0103 va \u00eembun\u0103t\u0103\u021bi drastic rata de respingere, dar te va ajuta s\u0103-\u021bi cre\u0219ti \u0219i v\u00e2nz\u0103rile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Folose\u0219te videoclipuri pentru a angaja publicul pe site<\/strong><\/h3>\n\n\n\n<p>Videoclipurile sunt foarte captivante \u0219i atrag aten\u021bia mai mult dec\u00e2t textul sau chiar dec\u00e2t imaginile. Po\u021bi utiliza un fundal video sau po\u021bi ad\u0103uga un clip video l\u00e2ng\u0103 apelul la ac\u021biune.<\/p>\n\n\n\n<p>Videoclipurile au puterea de a capta aten\u021bia \u0219i de a face utilizatorul s\u0103 interac\u021bioneze cu site-ul t\u0103u. Folose\u0219te anima\u021bii, muzic\u0103, clipuri sau orice alt format video. Po\u021bi crea o prezentare video foarte eficient\u0103 cu un buget mic, angaj\u00e2nd un freelancer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Folose\u0219te imagini de \u00eenalt\u0103 calitate pentru a capta aten\u021bia utilizatorului<\/strong><\/h3>\n\n\n\n<p>Imaginile sunt un alt instrument eficient prin care po\u021bi reduce rata de respingere. Motivul pentru care multe site-uri web folosesc fotografii de \u00eenalt\u0103 calitate ca fundal este pentru c\u0103 s-au dovedit a fi foarte eficiente. Companii precum Google, renumite pentru fondul lor alb, simplu \u0219i pentru designul minimalist, utilizeaz\u0103 acum imagini de \u00eenalt\u0103 calitate pe paginile de destina\u021bie.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/CKRqDl1WKeYqszsZ4pKhUSlQkl7IF_94hDm37v1A7v8jNx9RvyozASfPPuvBv6sCQ5ZW67zPMCOzUjn8k80DsO2D__mM71cULyzSx0djcFo9hjUq7AXFytPaiMi7rXQQ69vAKz8J\" alt=\"Pagina de destina\u021bie Google Apps for Work, cu o imagine de \u00eenalt\u0103 calitate, l\u00e2ng\u0103 un apel de ac\u021biune\"\/><\/figure>\n\n\n\n<p>Po\u021bi achizi\u021biona fotografii profesionale de pe diverse site-uri web. Exist\u0103 \u00eens\u0103 multe site-uri care ofer\u0103 \u0219i imagini f\u0103r\u0103 drepturi de autor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Las\u0103-\u021bi clien\u021bii s\u0103 vorbeasc\u0103 pentru tine<\/strong><\/h3>\n\n\n\n<p>Vei vedea pe multe site-uri web un mic slider cu testimoniale de la clien\u021bi. Po\u021bi folosi \u00eens\u0103 aceste testimoniale \u00eentr-un mod mult mai eficient. Transform\u0103 m\u0103rturiile de la clien\u021bi \u00een pove\u0219ti de succes folosind elemente de storytelling, cum ar fi: materialele audio, video, ilustra\u021bii etc. Oamenii ador\u0103 pove\u0219tile de succes \u0219i sunt mult mai dispu\u0219i s\u0103 le citeasc\u0103.<\/p>\n\n\n\n<p>Po\u021bi crea, de asemenea, o pagin\u0103 cu toate testimoniale primite de la clien\u021bi de-a lungul timpului.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/8jLcsbOuejyYBTQoo24G0vW03MEiyaDR9wDhoiwQuplU90MgebckXWmwsspdxkDQ5alKHvs4sZMKK1wrCNJyGT-bfaa6u7_RmsfLKYn59wyIodpdOplL8UDUZ50hYkDJZMYKqqmE\" alt=\"Site-ul Facebook pentru companii prezint\u0103 pove\u0219ti de succes\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. F\u0103 textul c\u00e2t mai lizibil \u0219i mai atractiv\u00a0<\/strong><\/h3>\n\n\n\n<p>Nu conteaz\u0103 dac\u0103 site-ul t\u0103u este un blog, un magazin online sau un site de prezentare a companiei, textul ar trebui s\u0103 fie u\u0219or de citit. Un text lizibil poate \u00eembun\u0103t\u0103\u021bi \u00een mod dramatic aspectul unui site web \u0219i faciliteaz\u0103 \u00een\u021belegerea mesajului de c\u0103tre vizitatori. Acest lucru este valabil mai ales dac\u0103 site-ul web este \u00eenc\u0103rcat cu con\u021binut text.<br><\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva moduri prin care po\u021bi \u00eembun\u0103t\u0103\u021bi lizibilitatea site-ului t\u0103u:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Alege cu grij\u0103 fonturile folosite.<\/strong> De\u0219i fonturile cool pot face ca un site web s\u0103 par\u0103 mai atractiv, de obicei, acestea nu fac con\u021binutul mai lizibil. Site-ul t\u0103u ar trebui s\u0103 aib\u0103 un font u\u0219or de perceput pentru ochi.<\/li><li><strong>M\u0103re\u0219te fontul \u0219i folose\u0219te propozi\u021bii scurte.<\/strong> Cititorii de ast\u0103zi nu au r\u0103bdare s\u0103 parcurg\u0103 paragrafe lungi de text. Folose\u0219te propozi\u021bii scurte \u0219i fonturi mai mari, astfel \u00eenc\u00e2t vizitatorii s\u0103 poat\u0103 scana mai rapid con\u021binutul paginii. De asemenea, este foarte important ca textul s\u0103 fie u\u0219or de citit pe toate tipurile de dispozitive (laptop, tableta, telefoane mobile).<\/li><li><strong>M\u0103re\u0219te spa\u021biul dintre r\u00e2nduri, ad\u0103ug\u00e2nd spa\u021biu alb \u0219i \u00eemp\u0103r\u021bind con\u021binutul \u00een sec\u021biuni. <\/strong>Structura con\u021binutului conteaz\u0103. Asigur\u0103-te c\u0103 textul este \u00eemp\u0103r\u021bit \u00een sec\u021biuni \u0219i paragrafe care au mult spa\u021biu \u00eentre ele.<\/li><li><strong>Vorbe\u0219te pe limba cititorilor t\u0103i. <\/strong>Un alt punct important de luat \u00een considerare este stilul folosit \u00een text.&nbsp; Utilizeaz\u0103 un limbaj u\u0219or de \u00een\u021beles pe un ton conversa\u021bional normal.<\/li><li><\/li><\/ul>\n\n\n\n<p>Medium.com este un exemplu bun de site web care se concentreaz\u0103 pe a face con\u021binutul c\u00e2t mai lizibil.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/nh6jY8v7n4wVPZSN4YnG8KzvzZPNSUHPgldiTihK8dabyPr7eVPoTcfyVqRphzHnmWcWMCr5c-zzZe9mC6cTdvb2Z-bTTPgMEq3Gg42dXDmNvwv8S8LxVTT-yEWkNQu6fhAP--WF\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Consolideaz\u0103-\u021bi credibilitatea<\/strong><\/h3>\n\n\n\n<p>Consumatorii devin tot mai bine informa\u021bi \u00een fiecare zi, ceea ce \u00eenseamn\u0103 c\u0103 oferta ta va trece printr-o examinare atent\u0103 \u00eenainte de a se lua decizia de cump\u0103rare. Dup\u0103 evaluarea ini\u021bial\u0103 a produsului, consumatorii privesc rapid \u00een jur pentru a afla c\u00e2t de fiabil este site-ul t\u0103u.<\/p>\n\n\n\n<p>Nu este u\u0219or s\u0103 ai \u00eencredere \u00eentr-o afacere pentru a face o achizi\u021bie \u0219i a furniza informa\u021bii personale. Un utilizator nou nu \u0219tie c\u00e2t de bun\u0103 este afacerea ta sau ce reputa\u021bie ai. O modalitate de consolidare a \u00eencrederii utilizatorilor este afi\u0219area tuturor elementelor care construiesc reputa\u021bia ta: recenzii bune pe site-uri ale ter\u021bilor, premii, avize, certific\u0103ri, scorurile de calitate \u0219i afilieri din industrie.<\/p>\n\n\n\n<p>De asemenea, un alt element extrem de important este securizarea site-ului prin metode eficiente, precum: protocol&nbsp; HTTPS, certificat SSL, un plan de g\u0103zduire web sigur,  software antivirus etc.<\/p>\n\n\n\n<p>Afl\u0103 <a href=\"https:\/\/www.thc.ro\/blog\/cum-sa-securizezi-site-ul-web-metode-de-prevenire-a-atacurilor-cibernetice\/\">Cum s\u0103-\u021bi securizezi gratuit site-ul web \u00een 2020. 10 metode de prevenire a atacurilor cibernetice<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Testare A\/B + Pagini de destina\u021bie targhetate<\/strong><\/h3>\n\n\n\n<p>Este posibil ca titlul, mesajul sau apelul la ac\u021biune s\u0103 nu func\u021bioneze. De aceea, este important s\u0103 faci teste A\/B. Utilizeaz\u0103 strategii de con\u021binut diferite pe fiecare pagin\u0103 \u0219i execut\u0103 teste A\/B<strong> <\/strong>pentru a vedea cum performeaz\u0103 fiecare dintre ele.<\/p>\n\n\n\n<p>De asemenea, po\u021bi crea diferite pagini de destina\u021bie, viz\u00e2nd diferite categorii de public, regiuni, cuvinte cheie etc. Dac\u0103 vizezi o audien\u021b\u0103 interna\u021bional\u0103, atunci po\u021bi detecta loca\u021bia unui utilizator \u0219i \u00eei po\u021bi ar\u0103ta o pagin\u0103 de destina\u021bie diferit\u0103. Afi\u0219area con\u021binutului \u00een propria limb\u0103, moned\u0103 \u0219i folosind un fundal cultural \u00eembun\u0103t\u0103\u021be\u0219te considerabil experien\u021ba utilizatorului.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/0NjA9cHEq5I9_8MN9aDTGq82JZBN-t2wRr_n44dCT6MrnedcFxCc9Fv7kdB1r9PD54y8C6OlT2z2b26rJdqwQ56WYUg_ZhUXT5jW7-_Kq81KNCve2sWj1W61JpjJxNMu_qsWD9Yn\" alt=\"Pagina de destina\u021bie PayPal pentru publicul japonez\"\/><\/figure>\n\n\n\n<p>Folosind aceste metode vei putea cu sigurant\u0103 s\u0103 reduci bounce rate-ul. Pe l\u00e2ng\u0103 acestea, mai po\u021bi face c\u00e2teva lucruri simple:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Folose\u0219te linkuri interne. <\/strong>Po\u021bi ad\u0103uga un link c\u0103tre o alt\u0103 pagin\u0103 cu con\u021binut relevant pentru vizitatorul t\u0103u. De exemplu, \u00een acest articol am inserat linkuri c\u0103tre alte articole pe teme complementare, care te-ar putea interesa.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Elimin\u0103 anun\u021burile enervante. <\/strong>Dac\u0103 utilizezi prea multe reclame de tip pop-up, banner sau sidebar, va trebui s\u0103 renun\u021bi la o parte dintre ele. Acestea agaseaz\u0103 utilizatorul \u0219i \u00eel determin\u0103 s\u0103 p\u0103r\u0103seasc\u0103 site-ul.<\/li><li><strong>Optimizeaz\u0103 con\u021binutul pentru mobil. <\/strong>Sfaturile din acest articol nu sunt doar pentru versiunea desktop a site-ului, ci sunt aplicabile \u00een egal\u0103 m\u0103sur\u0103 \u0219i pentru versiunea mobil\u0103. Dac\u0103 site-ul t\u0103u nu este optimizat pentru dispozitive mobile , ri\u0219ti ca utilizatorii de telefoane mobile s\u0103 p\u0103r\u0103seasc\u0103 imediat site-ul.<\/li><\/ul>\n\n\n\n<p>Urm\u00e2nd toate aceste sfaturi, vei avea un site mai atractiv pentru vizitatori, astfel \u00eenc\u00e2t ace\u0219tia \u00ee\u0219i vor dori s\u0103 r\u0103m\u00e2n\u0103. C\u00e2nd se va \u00eent\u00e2mpla acest lucru, vei observa c\u0103 \u0219i bounce rate-ul t\u0103u se va \u00eembun\u0103t\u0103\u021bi considerabil.<\/p>\n\n\n\n<p>Care dintre aceste sfaturi le vei pune \u00een practic\u0103 mai \u00eent\u00e2i \u00een site-ul t\u0103u?<br><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bounce rate-ul site-ului t\u0103u este prea mare? Vrei s\u0103 afli cum po\u021bi reduce rata de respingere? 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