{"id":2379,"date":"2020-04-03T12:07:39","date_gmt":"2020-04-03T12:07:39","guid":{"rendered":"https:\/\/www.thc.ro\/blog\/?p=2379"},"modified":"2024-03-26T08:25:52","modified_gmt":"2024-03-26T08:25:52","slug":"5-trenduri-care-vor-influenta-magazinele-e-commerce-in-2020","status":"publish","type":"post","link":"https:\/\/www.thc.ro\/blog\/5-trenduri-care-vor-influenta-magazinele-e-commerce-in-2020\/","title":{"rendered":"5 trenduri care vor influen\u021ba magazinele e-commerce in 2020"},"content":{"rendered":"\n

Comer\u021bul electronic (e-commerce) este unul dintre sectoarele cu cea mai rapid\u0103 rat\u0103 de schimbare din lume. Orice afacere de tip comer\u021b electronic care dore\u0219te s\u0103 r\u0103m\u00e2n\u0103 \u00eenaintea competitorilor trebuie s\u0103 \u0219tie tendin\u021ba de evoluare a lucrurilor.<\/p>\n\n\n\n

Deci, \u00een ce direc\u021bie vor evolua lucrurile \u00een 2020?<\/p>\n\n\n\n

Cu to\u021bii suntem ocupa\u021bi, deci voi prezenta lucrurile c\u00e2t mai succint posibil.<\/p>\n\n\n\n

\u00cen primul r\u00e2nd, cump\u0103r\u0103turile instantanee vor c\u00e2\u0219tiga tot mai mult teren, ocup\u00e2nd un procent tot mai mare din pia\u021b\u0103. Comercian\u021bii cu am\u0103nuntul vor trebui s\u0103 se concentreze asupra transform\u0103rii \u0219i s\u0103 \u00eencerce s\u0103 redea rentabilitatea.<\/p>\n\n\n\n

Tot mai mul\u021bi comercian\u021bi online vor integra o op\u021biune de plat\u0103 ulterior, astfel \u00eenc\u00e2t consumatorii s\u0103 poat\u0103 \u00eencerca produsul \u00eenainte de a cump\u0103ra articolul respectiv.<\/p>\n\n\n\n

Tot mai mul\u021bi cump\u0103r\u0103tori vor alege m\u0103rci care s\u0103 \u00eei ajute s\u0103 simt\u0103 c\u0103 de\u021bin ceva semnificativ.<\/p>\n\n\n\n

Iar brandurile vor continua s\u0103 \u00ee\u0219i dea seama cum s\u0103 profite la maxim de poten\u021bialul canalelor lor digitale \u0219i fizice.<\/p>\n\n\n\n

Afla si 9 factori importan\u021bi \u00een alegerea planului de g\u0103zduire web pentru magazinul t\u0103u online<\/a><\/p>\n\n\n\n

Acum s\u0103 arunc\u0103m o privire asupra fiec\u0103rei tendin\u021be e-commerce pe r\u00e2nd.<\/p>\n\n\n\n

1. Cump\u0103r\u0103turi instant de oriunde <\/strong><\/h2>\n\n\n\n

Cu c\u00e2t consumatorii pot cump\u0103ra mai rapid produsul dorit dup\u0103 ce l-au g\u0103sit pe site-ul t\u0103u web ( sau \u00een feed-ul de Instagram, Facebook sau altele), cu at\u00e2t mai bine. \u00cen anul 2020 cump\u0103rarea online (e-commerce) a unui articol nu ar trebui s\u0103 dureze mai mult de c\u00e2teva secunde de pe orice dispozitiv, indiferent de loca\u021bia din care se efectueaz\u0103 achizi\u021bia.<\/p>\n\n\n\n

Dac\u0103 v\u0103d ceva ce \u00ee\u0219i doresc s\u0103 cumpere, pe un canal de Youtube, un blog sau o re\u021bea de socializare, clien\u021bii ar trebui s\u0103 poat\u0103 face click pe butonul \u201cCump\u0103ra\u021bi acum\u201d \u0219i s\u0103 \u00ee\u0219i finalizeze achizi\u021bionarea \u00eentr-un timp de c\u00e2teva secunde.<\/p>\n\n\n\n

\u00cen ceea ce prive\u0219te furnizorul de plat\u0103 acesta trebuie s\u0103 garanteze c\u0103 v\u00e2nz\u0103torul este pl\u0103tit \u2013 iar clientul prime\u0219te lucrurile pentru care a pl\u0103tit \u2013 indiferent de situa\u021bie.<\/p>\n\n\n\n

Este at\u00e2t de simplu, \u0219i nu gre\u0219im dac\u0103 afirm\u0103m c\u0103 tehnologia este aici \u0219i acum. A\u0219adar dac\u0103 nu profita\u021bi la maxim de avantajele oferite de tehnologie, concuren\u021bii dumneavoastr\u0103 o vor face.<\/p>\n\n\n\n

2.Transforma\u021bi retururile \u00een profit<\/strong><\/h2>\n\n\n\n

V\u00e2nz\u0103rile de produse online implic\u0103 \u0219i posibilitatea de a avea de-a face cu returul produselor. Aceast\u0103 \u0219ans\u0103 exist\u0103 \u00eentotdeauna deoarece, p\u00e2n\u0103 la urm\u0103 solicita\u021bi oamenilor s\u0103 achizi\u021bioneze produse pe care nu le-au v\u0103zut, atins sau probat \u00een prealabil.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Dar ce \u00eenseamn\u0103 mai exact acest lucru pentru afacerea dumneavoastr\u0103?<\/p>\n\n\n\n

Victor Halvarsson, fondatorul magazinului online de bijuterii Vanbruun<\/a> a afirmat c\u0103 \u201cmulte companii nu \u0219tiu ce impact au retururile asupra magazinului lor\u201d<\/p>\n\n\n\n

Acesta prezice o concentrare sporit\u0103 asupra conexiunii dintre profituri \u0219i retururi \u00een anul 2020.<\/p>\n\n\n\n

Multe afaceri consider\u0103 c\u0103 retururile ac\u021bioneaz\u0103 pur \u0219i simplu ca un diminuator de profit \u2013 cu alte cuvinte, un r\u0103u necesar. Dar pentru al\u021bii, retururile reprezint\u0103 o oportunitate de a-\u0219i cunoa\u0219te clien\u021bii \u0219i a putea s\u0103 \u00eei serveasc\u0103 c\u00e2t mai bine.<\/p>\n\n\n\n

Victor Halvarsson a spus c\u0103 retururile reprezint\u0103 o oportunitate pentru a construi o rela\u021bie pe termen lung. Compania acestuia ofer\u0103 o generoas\u0103 politic\u0103 de retur: clien\u021bii lor pot s\u0103 returneze inelele de logodn\u0103 \u0219i \/ sau  verighetele chiar dac\u0103 \u0219i-au gravat numele pe ele.<\/p>\n\n\n\n

Aceast\u0103 politic\u0103 comercial\u0103, pe care este probabil ca mul\u021bi concuren\u021bi ai companiei s\u0103 o considere ca fiind o nebunie, a contribuit la rating-ul extrem de bun  pe care \u00eel are compania pe grupurile de profil. \u00cens\u0103 oamenii inteligen\u021bi \u0219tiu c\u0103 recenzile pozitive sunt foarte importante pentru afaceri, \u00een special pentru cele online.<\/p>\n\n\n\n

Victor a explicat \u00eentr-un  interviu acordat \u00een anul 2018 \u201cUn inel returnat ne poate consta cu p\u00e2n\u0103 la 40%  din pre\u021bul ini\u021bial. \u00cens\u0103 este mai bine s\u0103 \u00eenghi\u021bim acest lucru, s\u0103 dep\u0103\u0219im momentul \u0219i s\u0103 ne concentr\u0103m timpul \u0219i energia asupra v\u00e2nz\u0103rilor. Altfel risc\u0103m s\u0103 ob\u021binem recenzii cu 1 stea.\u201d<\/p>\n\n\n\n

Pentru a verifica dac\u0103 utilizezi returul \u00eentr-un mod pozitiv, iat\u0103 \u00eentreb\u0103rile pe care trebuie s\u0103 le pui:<\/p>\n\n\n\n

Ce face afacerea dumneavoastr\u0103 pentru a reduce retururile inutile (care pot fi cauzate de descrierile gre\u0219ite sau proaste ale produselor, m\u0103rfurile deteriorate \u0219i gre\u0219elile care pot fi evitate), \u0219i dac\u0103 marja de retururi poate cre\u0219te veniturile generate \u0219i implicit profitabilitatea.<\/p>\n\n\n\n

3. Metodele flexibile de plat\u0103<\/strong><\/h2>\n\n\n\n

\u00a0Haide\u021bi s\u0103 ne g\u00e2ndim la ultima achizi\u021bie efectuat\u0103 dintr-un magazin fizic, o hain\u0103 de exemplu. Vi s-au cerut banii \u00eenainte de a putea proba marfa? Bine\u00een\u021beles c\u0103 nu. \u00cens\u0103 multe magazine e-commerce fac \u00een continuare acest lucru: solicit\u0103 plata bunurilor pe care exist\u0103 o \u0219ans\u0103 s\u0103 nu le dore\u0219ti, iar mai apoi s\u0103 a\u0219tep\u021bi o rambursare dac\u0103 nu \u00ee\u021bi plac sau nu \u00ee\u021bi sunt bune.<\/p>\n\n\n\n

\u00cen 2020 tot mai multe magazine e-commerce vor permite consumatorilor s\u0103 primeasc\u0103 bunurile \u00eenainte de a efectua plata. Vor avea un avantaj competitiv fa\u021b\u0103 de magazinele care fac \u00een continuare lucrurile \u00een maniera actual\u0103.<\/p>\n\n\n\n

Aceast\u0103 metod\u0103 are cel mai mare impact \u00een industria modei, industrie \u00een care clien\u021bii comand\u0103 deseori 6-7 articole, pe care s\u0103 le \u00eencerce, ulterior return\u00e2nd tot ceea ce nu se potrive\u0219te sau ce nu le place.<\/p>\n\n\n\n

Metoda \u201cpl\u0103te\u0219te mai t\u00e2rziu\u201d face ca acest tip de cump\u0103r\u0103turi s\u0103 fie accesibile pentru tot mai mul\u021bi cump\u0103r\u0103tori, ceea ce se traduce prin co\u0219uri de cump\u0103r\u0103turi mai mari \u0219i un num\u0103r mai mare de v\u00e2nz\u0103ri. Aceast\u0103 metod\u0103 include, de asemenea solu\u021bii care permit consumatorilor s\u0103 \u00eencerce mai multe produse, f\u0103r\u0103 ca aceste prob\u0103ri s\u0103 aduc\u0103 cu ele un cost avansat de mare.<\/p>\n\n\n\n

Spre exemplu, \u00een Suedia consumatorii pot ad\u0103uga achizi\u021bii \u00een contul lor Klarna \u00een loc s\u0103 efectueze plata imediat\u0103. Prin intermediul acestui procedeu achizi\u021biile sunt ad\u0103ugate \u00eempreun\u0103 \u00eentr-o singur\u0103 factur\u0103 lunar\u0103, care func\u021bioneaz\u0103 pe un principiu asem\u0103n\u0103tor cu cel de func\u021bionare a cardurilor de credit, dar nu implic\u0103 dob\u00e2nzi \u0219i taxe mari. Klarna \u00ee\u0219i asum\u0103 riscul \u00een totalitate, iar \u00een aceast\u0103 manier\u0103 comercian\u021bii sunt \u00eentotdeauna pl\u0103ti\u021bi la timp, iar consumatorii nu pierd niciodat\u0103.<\/p>\n\n\n\n

Aceast\u0103 solu\u021bie de plat\u0103 a cump\u0103r\u0103turilor se r\u0103sp\u00e2nde\u0219te \u00een tot mai multe \u021b\u0103ri, datorit\u0103 modului u\u0219or \u00een care poate fi folosit\u0103 \u0219i implementat\u0103.<\/p>\n\n\n\n

Spre exemplu, \u00een Marea Britanie \u0219i SUA clien\u021bii au acces la o solu\u021bie numit\u0103 \u201cslice it\u201d, aceast\u0103 solu\u021bie permite \u00eemp\u0103r\u021birea costurilor achizi\u021biilor \u00een c\u00e2teva rate lunare, f\u0103r\u0103 taxe sau dob\u00e2nd\u0103, asta dac\u0103 pl\u0103\u021bile sunt efectuate la timp. D\u0103\u021bile de plat\u0103 sunt fixate \u00een jurul d\u0103\u021bi de salarizare a clientului, prin acest lucru reduc\u00e2ndu-se considerabil riscul de neplat\u0103.<\/p>\n\n\n\n

4. Cump\u0103r\u0103turile care au un scop mai profund<\/strong><\/h2>\n\n\n\n

\u00cen 2020 un num\u0103r tot mai mare de consumatori se vor al\u0103tura m\u0103rcilor, oferind \u00een acest fel o conexiune mai profund\u0103 \u0219i mai semnificativ\u0103.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Elin Alemdar, fondatorul brandului de mod\u0103 Stylein prezice c\u0103: \u201cTotul se va axa pe inspira\u021bia consumatorilor s\u0103 fac\u0103 parte din lumea ta: o lume \u00een care simt c\u0103 apar\u021bin cu adev\u0103rat\u201d<\/p>\n\n\n\n

Fredrik Palm, CEO al Desenio, o companie care vinde art\u0103 de perete \u00een mediul online, prezice un val de noi campanii de comer\u021b electronic (e-commerce) care vor combina sustenabilitatea \u0219i pozi\u021bionarea hiperizant\u0103:<\/p>\n\n\n\n

\u201cMul\u021bi oameni au anxietate pentru mediu, dar nu \u0219tiu cum pot face diferen\u021ba personal. Alegerea m\u0103rcilor responsabile \u0219i activiste \u00eenseamn\u0103 c\u0103 pot consuma, sim\u021bind \u00een acela\u0219i timp c\u0103 ajut\u0103 s\u0103 fac\u0103 diferen\u021ba.\u201d<\/p>\n\n\n\n

5. Experimentele de tip \u201comni-channel\u201d<\/strong><\/h2>\n\n\n\n

Retailerii tradi\u021bionali avanseaz\u0103 \u00een spa\u021biul digital de ani buni. Dar exist\u0103 \u0219i afaceri care s-au f\u0103cut cunoscute \u0219i \u0219i-au construit un nume \u00een mediul online \u00eens\u0103 acum \u00ee\u0219i construiesc magazine fizice, putem lua drept exemplu compania Amazon.<\/p>\n\n\n\n

Canalele Online \u0219i offline pot dezvolta o rela\u021bie de comuniune \u0219i de sprijin, care poate rezulta un succes \u0219i mai mare \u2013 \u00eens\u0103 foarte pu\u021bine companii \u0219i-au dat seama exact cum pot crea o experien\u021b\u0103 de brand cu adev\u0103rat perfect\u0103 \u00een decalajul digital.<\/p>\n\n\n\n

Nu spune nimeni c\u0103 acest lucru este u\u0219or de f\u0103cut, din contr\u0103, este o provocare grea. \u201cValul de avertismente despre profit \u0219i num\u0103rul mare de magazine care se \u00eenchid sunt indicii clare despre c\u00e2t de dificil este pentru comercian\u021bi s\u0103 se adapteze la lumea comer\u021bului electronic (e-commerce) \u0219i a globaliz\u0103rii.\u201d A spus Johan Lidenmark, Chief Digital Officer la retailerul de produse sport Intersport. \u201cConsider c\u0103 s\u0103lile de consiliu se lupt\u0103 cu problema unde ar trebui s\u0103 se axeze. Este important ca consiliul executiv s\u0103 fie aliniat \u2013 \u0219i toat\u0103 lumea \u0219tie unde \u00eei conduce calea.\u201d<\/p>\n\n\n\n

\u201cLa Intersport, digitalul este motorul care conduce vizitatorii pe fiecare canal. Aceasta este o schimbare a realit\u0103\u021bii pentru comercian\u021bii cu am\u0103nuntul ca ai no\u0219tri \u0219i \u00eenseamn\u0103 c\u0103 trebuie s\u0103 se efectueze \u00een acela\u0219i timp o schimbare a min\u021bii \u0219i a unei competen\u021be. Este absolut fundamental\u201d<\/p>\n\n\n\n

\u00cen alte cazuri, retailerii \u00eencearc\u0103 noi modalit\u0103\u021bi de a combina experien\u021bele fizice cu comoditatea. Vizitatorii magazinului de articole sportive XXL din Stockholm, de exemplu, pot acum s\u0103 \u00eencerce produse la fa\u021ba locului, apoi s\u0103 aib\u0103 o varia\u021bie a produsului respectiv \u2013 cum ar fi dimensiunea preferat\u0103 \u2013 livrat\u0103 la domiciliul lor o or\u0103 mai t\u00e2rziu. Ei pot chiar alege s\u0103 pl\u0103teasc\u0103 pentru aceasta multe zile mai t\u00e2rziu, prin intermediul programului celor de la Klarna, despre care am discutat mai sus.<\/p>\n\n\n\n

Mai multe informa\u021bii despre comer\u021bul \u00een mediul online (e-commerce) pute\u021bi g\u0103si si \u00een articolul Evolu\u0163ia comer\u0163ului \u015fi magazinelor online din Rom\u00e2nia.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Orice afacere de tip e-commerce care dore\u0219te s\u0103 r\u0103m\u00e2n\u0103 \u00eenaintea competitorilor trebuie s\u0103 \u0219tie tendin\u021ba de evoluare a lucrurilor.<\/p>\n","protected":false},"author":3,"featured_media":2381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Orice afacere de tip e-commerce care dore\u0219te s\u0103 r\u0103m\u00e2n\u0103 \u00eenaintea competitorilor trebuie s\u0103 \u0219tie tendin\u021ba de evoluare a lucrurilor.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47],"tags":[395,393,394],"class_list":["post-2379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-utile","tag-cumparaturi-instant","tag-ecommerce","tag-trenduri-e-commerce"],"yoast_head":"\n5 trenduri care vor influen\u021ba magazinele e-commerce in 2020 - 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