{"id":2524,"date":"2020-06-25T09:53:18","date_gmt":"2020-06-25T09:53:18","guid":{"rendered":"https:\/\/www.thc.ro\/blog\/?p=2524"},"modified":"2024-03-26T08:25:34","modified_gmt":"2024-03-26T08:25:34","slug":"aceste-sfaturi-de-ux-user-experience-iti-vor-creste-vanzarile","status":"publish","type":"post","link":"https:\/\/www.thc.ro\/blog\/aceste-sfaturi-de-ux-user-experience-iti-vor-creste-vanzarile\/","title":{"rendered":"Aceste sfaturi de UX (User Experience) \u00ee\u021bi vor cre\u0219te v\u00e2nz\u0103rile!"},"content":{"rendered":"\n

\u00cen ultimii ani, nu mai este suficient pentru un site s\u0103 beneficieze de o optimizare SEO impecabil\u0103 pentru a ocupa pozi\u021bii de top pe expresiile de interes. Dac\u0103 vrei s\u0103-\u021bi cre\u0219ti v\u00e2nz\u0103rile, este necesar s\u0103-\u021bi iei noti\u021be temeinice despre marketingul online. Mai exact, trebuie s\u0103 urm\u0103re\u0219ti ce-\u0219i dore\u0219te utilizatorul modern de la un site \u0219i s\u0103-i oferi o experien\u021b\u0103 care s\u0103-l conving\u0103 c\u0103 tu e\u0219ti alegerea potrivit\u0103.<\/p>\n\n\n\n

Cert este c\u0103 nu exist\u0103 practici de user experience gre\u0219ite sau corecte, ci doar eficiente sau ineficiente. Afl\u0103 \u00een cele ce urmeaz\u0103 c\u00e2teva sfaturi de UX pe care po\u021bi s\u0103 le aplici imediat \u0219i care \u00ee\u021bi vor aduce rezultate de lung\u0103 durat\u0103.<\/p>\n\n\n\n

Amplaseaz\u0103 corect logo-ul<\/h2>\n\n\n\n

Din ce \u00een ce mai mul\u021bi web designeri aleg s\u0103 amplaseze logo-ul unui site pe centrul paginii, probabil pentru c\u0103 pleac\u0103 de la premisa c\u0103 site-ul arata mai \u201cactual\u201d astfel. \u00cen realitate, o astfel de decizie i\u021bi poate aduce pierderi \u00een v\u00e2nz\u0103ri. Pozi\u021bia clasic\u0103, dar \u00eenc\u0103 eficient\u0103, este st\u00e2nga-sus. \u00cen primul r\u00e2nd, acest lucru va influen\u021ba pozitiv utilizatorul \u00een a re\u021bine numele site-ului t\u0103u. G\u00e2nde\u0219te simplu: citirea se realizeaz\u0103 de la st\u00e2nga la dreapta. C\u00e2nd intri pe un site, \u00eencepi s\u0103-l \u201cscanezi\u201d vizual \u00een aceea\u0219i direc\u021bie. Cu alte cuvinte, logo-ul este primul lucru pe care utilizatorul \u00eel observ\u0103 \u00een momentul \u00een care intr\u0103 pe site.<\/p>\n\n\n\n

Mai mult, logo-ul trebuie s\u0103 aib\u0103 un link clickable c\u0103tre homepage. Pozi\u021bioneaz\u0103-l pe centru \u0219i vei observa singur cum scade num\u0103rul utilizatorilor care se \u00eentorc pe pagina principal\u0103. Pune-l \u00een coltul din st\u00e2nga \u0219i beneficiaz\u0103 de avantajele acestui sfat de UX at\u00e2t de simplu de implementat!<\/p>\n\n\n\n

Nu uita de Breadcrumbs aka firimiturile de p\u00e2ine<\/h2>\n\n\n\n

Exact ca \u00een povestea Hansel \u0219i Gretel, breadcrumbs ajut\u0103 utilizatorii s\u0103 se \u00eentoarc\u0103 mai u\u0219or la pagina de unde au pornit. \u00cen plus, \u00eel ajuta pe Google s\u0103 \u00een\u021beleag\u0103 mai u\u0219or cum este structurat site-ul t\u0103u, contribuind la indexarea site-ului. Nu \u00een ultimul r\u00e2nd, ajuta la reducerea ratei de respingere (cite\u0219te mai multe despre bounce rate \u0219i cum s\u0103-l reduci aici<\/a><\/em>). G\u00e2nde\u0219te-te c\u0103 site-ul t\u0103u nu este accesat doar prin homepage, ci \u00een func\u021bie de c\u0103ut\u0103rile organice. Dac\u0103 o anumit\u0103 pagin\u0103 nu satisface necesit\u0103\u021bile utilizatorilor tai, trebuie s\u0103 le oferi o variant\u0103 la \u00eendem\u00e2n\u0103 pentru a nu p\u0103r\u0103si imediat site-ul.<\/p>\n\n\n\n

Pentru a beneficia de toate avantajele aduse de breadcrumbs, este important s\u0103 \u00eel amplasezi \u00een partea superioar\u0103 a paginii, s\u0103 te asiguri c\u0103 este vizibil \u0219i, bine\u00een\u021beles, c\u0103 func\u021bioneaz\u0103.<\/p>\n\n\n\n

\u021aine cont de cei trei C: Cont+Contact+Co\u0219<\/h2>\n\n\n\n

De\u0219i pare un sfat de UX la \u00eendem\u00e2na oricui, afl\u0103 c\u0103 multe site-uri omit faptul c\u0103 trebuie s\u0103 rezerve utilizatorilor col\u021bul din dreapta sus. Primul instinct pe care \u00eel ai \u00een momentul \u00een care vrei s\u0103-\u021bi verifici co\u0219ul de cump\u0103r\u0103turi sau s\u0103 te autentifici pe platform\u0103 este s\u0103 duci cursorul \u00een acel col\u021b al paginii.<\/p>\n\n\n\n

De asemenea, asigur\u0103-te c\u0103 aceste trei func\u021bii sunt c\u00e2t mai simplu de folosit. \u00cen primul r\u00e2nd, \u00eencearc\u0103 s\u0103 solici\u021bi doar informa\u021biile necesarea pentru crearea unui cont. Exist\u0103 \u0219i \u00een prezent o mul\u021bime de site-uri care \u00eenc\u0103 cer codul po\u0219tal sau chiar \u0219i un num\u0103r de telefon fix! Dac\u0103 nu simplifici acest pas, sunt \u0219anse mari s\u0103 existe persoane care renun\u021b\u0103 definitiv la ideea de a mai cump\u0103ra de pe site-ul t\u0103u. Po\u021bi chiar s\u0103 oferi autentificarea prin contul de Facebook<\/a> ca variant\u0103 alternativ\u0103.<\/p>\n\n\n\n

Linkul pentru pagina de Contact \u00eel po\u021bi amplasa \u00eenc\u0103 o dat\u0103 \u0219i \u00een footer. \u00cen acela\u0219i timp, nu uita s\u0103 oferi un num\u0103r de telefon \u0219i o adres\u0103 de email clickable \u00een orice pagin\u0103 din site, nu doar \u00een cea de Contact. \u00cen pagina dedicat\u0103, \u00eencearc\u0103 s\u0103 oferi informa\u021bii c\u00e2t mai detaliate, precum o hart\u0103 care poate fi deschis\u0103 \u00een Google Maps, programul de lucru, poate chiar nume \u0219i numere de telefon dedicate pentru fiecare departament care ar putea fi relevant pentru utilizatorii t\u0103i.<\/p>\n\n\n\n

Analizeaz\u0103 dac\u0103 continuarea cump\u0103r\u0103turilor dup\u0103 ad\u0103ugarea unui produs \u00een co\u0219 este relevant\u0103.<\/p>\n\n\n\n

Dac\u0103 de\u021bii un magazin online, un sfat de UX important este s\u0103 la\u0219i utilizatorul s\u0103-\u0219i continue cump\u0103r\u0103turile dup\u0103 ad\u0103ugarea fiec\u0103rui produs \u00een co\u0219. Sau, cel pu\u021bin, s\u0103 nu-l trimi\u021bi for\u021bat \u00een co\u0219ul de cump\u0103r\u0103turi, ci s\u0103-l \u201c\u00eentrebi\u201d dac\u0103 vrea s\u0103-\u0219i continue cump\u0103r\u0103turile sau s\u0103 plaseze comanda. \u00cen schimb, exist\u0103 anumite site-uri care ar fi mai indicat s\u0103 \u201ctreac\u0103 peste polite\u021buri\u201d. \u00cen aceast\u0103 situa\u021bie se afl\u0103, spre exemplu, site-urile companiilor aeriene. \u0218ansele sunt foarte mici ca utilizatorul s\u0103 cumpere mai multe bilete de avion dec\u00e2t cele pe care le-a ad\u0103ugat deja \u00een co\u0219. Analizeaz\u0103 comportamentul cump\u0103r\u0103torilor tai \u0219i afl\u0103 dac\u0103 este relevant s\u0103 mai dea \u00eenc\u0103 un click pentru a ajunge \u00een co\u0219ul de cump\u0103r\u0103turi.<\/p>\n\n\n\n

Folose\u0219te func\u021bia de search \u00een mod inteligent<\/h2>\n\n\n\n

Daca vizitatorii tai nu pot g\u0103si \u00een meniu ceea ce-i intereseaz\u0103, vor c\u0103uta cu siguran\u021b\u0103 bara de search. De aceea, este important ca aceast\u0103 func\u021bie s\u0103 primeasc\u0103 o aten\u021bie deosebit\u0103. \u00cen primul r\u00e2nd, asigur\u0103-te c\u0103 este amplasat\u0103 \u00een header. Apoi, renun\u021b\u0103 la clasica iconi\u021b\u0103 cu o lup\u0103, opteaz\u0103 pentru o bar\u0103 de c\u0103utare at\u00e2t pe mobile, c\u00e2t \u0219i pe desktop. Dimensiunea ei ar trebui s\u0103 fie de aproximativ 25 de caractere sau echivalentul a 3-4 cuvinte.<\/p>\n\n\n\n

Nu \u00een ultimul r\u00e2nd, implementeaz\u0103 o func\u021bie de search inteligent\u0103, care s\u0103 ofere sugestii relevante pe m\u0103sur\u0103 ce utilizatorul tasteaz\u0103, precum produse sau categorii.<\/p>\n\n\n\n

Investe\u0219te \u00een imagini de calitate<\/h2>\n\n\n\n

C\u00e2t\u0103 \u00eencredere po\u021bi avea s\u0103 faci o tranzac\u021bie pe un site cu poze pixelate sau luate de pe AliExpress? Acest lucru poate determina orice poten\u021bial cump\u0103r\u0103tor s\u0103 se g\u00e2ndeasc\u0103 de dou\u0103 ori dac\u0103 site-ul t\u0103u este de \u00eencredere sau mai bine caut\u0103 \u00een alt\u0103 parte. <\/p>\n\n\n\n

Folose\u0219te imagini de cea mai bun\u0103 calitate, care pot fi m\u0103rite pentru ca utilizatorul s\u0103 observe \u0219i cele mai mici detalii ale produsului. De preferat, realizeaz\u0103 propriile poze chiar dac\u0103 nu e\u0219ti tu produc\u0103torul. Produsele sunt ale tale, pune-le \u00eentr-o lumin\u0103 c\u00e2t mai bun\u0103 \u0219i creste-\u021bi v\u00e2nz\u0103rile!<\/p>\n\n\n\n

Tu c\u00e2te dintre aceste sfaturi de UX ai respectat p\u00e2n\u0103 acum? Toate aceste recomand\u0103ri te vor ajuta s\u0103 ob\u021bii niste indicatori de user experience mai buni \u0219i, implicit, s\u0103 urci mai repede \u00een paginile cu rezultate ale c\u0103ut\u0103rilor pe Google. Motorul de c\u0103utare \u021bine cont de experien\u021ba vizitatorilor unui site, cuantific\u00e2nd aceast\u0103 experien\u021b\u0103 prin timpul petrecut pe site, num\u0103rul de pagini accesate, bounce rate etc.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen ultimii ani, nu mai este suficient pentru un site s\u0103 beneficieze de o optimizare SEO impecabil\u0103 pentru a ocupa…<\/p>\n","protected":false},"author":3,"featured_media":2525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Aceste sfaturi de UX (User Experience) i\u021bi vor cre\u0219te v\u00e2nz\u0103rile! \u00cen ultimii ani, nu mai este suficient pentru un site s\u0103 beneficieze de o optimizare SEO impecabil\u0103 pentru a ocupa pozi\u021bii de top pe expresiile de interes.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47],"tags":[440,437,439,438,436],"class_list":["post-2524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-utile","tag-maraste-vanzarie-prin-ux","tag-sfaturi-de-ux","tag-sfaturi-de-ux-user-experience","tag-user-experience","tag-ux"],"yoast_head":"\nAceste sfaturi de UX i\u021bi vor cre\u0219te v\u00e2nz\u0103rile! 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