{"id":2573,"date":"2020-08-24T09:25:20","date_gmt":"2020-08-24T09:25:20","guid":{"rendered":"https:\/\/www.thc.ro\/blog\/?p=2573"},"modified":"2024-03-26T08:25:33","modified_gmt":"2024-03-26T08:25:33","slug":"ascensiune-e-commerce-in-romania-in-s1-2020-thc-ro-gazduieste-cu-31-mai-multe-magazine-online","status":"publish","type":"post","link":"https:\/\/www.thc.ro\/blog\/ascensiune-e-commerce-in-romania-in-s1-2020-thc-ro-gazduieste-cu-31-mai-multe-magazine-online\/","title":{"rendered":"Ascensiune e-commerce \u00een Rom\u00e2nia, \u00een S1, 2020: THC.ro g\u0103zduie\u0219te cu 31% mai multe magazine online"},"content":{"rendered":"\n

Angajamentul THC.ro pe pia\u021ba rom\u00e2neasc\u0103, acela de a oferi mediului de business calitate premium a serviciilor de g\u0103zduire web<\/a> la pre\u021buri corecte, este validat de evolu\u021bia portofoliului companiei \u00een primul semestru al anului 2020. Cel mai mare avans s-a consemnat pe segmentul de g\u0103zduire web a magazinelor online, mediul e-commerce av\u00e2nd se pare o dezvoltare mai accelerat\u0103 dec\u00e2t era anticipat pentru aceast\u0103 perioad\u0103.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Concret, THC.ro g\u0103zduie\u0219te cu 31% mai multe magazine online fa\u021b\u0103 de data de 31 decembrie 2019. Raportat la perioada similar\u0103 a anului trecut, valorile sunt aproape duble. Dintre website-urile nou lansate online, tot mai pu\u021bine sunt pur \u0219i simplu de prezentare \u0219i tot mai multe au cel pu\u021bin o component\u0103 de e-commerce (magazin online propriu-zis sau pagin\u0103 de \u00eenregistrare rezerv\u0103ri, solicit\u0103ri comenzi etc.).<\/p>\n\n\n\n

\u00cen primele 6 luni din acest an, data centerul nostru din Craiova, cu uptime de obicei peste 99,99%, a ajuns s\u0103 g\u0103zduiasc\u0103 noi magazine online din diverse domenii de retail, at\u00e2t proiecte start-up, c\u00e2t \u0219i magazine online ajunse deja la dimensiuni mai mari, care aveau nevoie de servicii profesionale care s\u0103 le permit\u0103 dezvoltarea corect\u0103 pentru pia\u021ba din Rom\u00e2nia.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cre\u0219terea consemat\u0103 este a\u0219adar de 31% pentru S1, 2020, pe segmentul e-commerce, iar dup\u0103 cum se mi\u0219c\u0103 lucrurile \u00een iulie – august, suntem foarte optimi\u0219ti cu privire la p\u0103strarea unui trend cel pu\u021bin similar pentru a doua parte a anului 2020. Este cu siguran\u021b\u0103 un an foarte bun pentru e-commerce, iar tot mai mul\u021bi antreprenori \u00een\u021beleg acest lucru \u0219i accelereaz\u0103 investi\u021biile online.<\/p>\n\n\n\n

Conform analizei noastre, pia\u021ba de g\u0103zduire web din Rom\u00e2nia \u00een general este \u00een cre\u0219tere semnificativ\u0103 pe segmentul de comer\u021b online. Observ\u0103m tot mai multe e-shop-uri care aleg web hosting local, \u00een dauna variantelor mai ieftine cu data centere localizate \u00een alte \u021b\u0103ri. Vitezele reale de \u00eenc\u0103rcare ale paginilor web sunt mai mari \u00een cazul \u00een care vizitatori din Rom\u00e2nia acceseaz\u0103 un website g\u0103zduit pe un server \u00een data center local.<\/p>\n\n\n\n

Cea mai mare parte a proiectelor web dezvoltate de rom\u00e2ni este dedicat\u0103 utilizatorilor din \u021bara noastr\u0103. \u00cen plus, apar \u0219i tot mai multe ini\u021biative de e-commerce din alte state europene, care atac\u0103 pia\u021ba local\u0103 nu doar prin platforme marketplace, ci \u0219i cu website-uri dedicate. Este o oportunitate pe care sper\u0103m s\u0103 o aleag\u0103 \u00een viitor tot mai des \u0219i antreprenorii rom\u00e2ni, pentru a avea acces la pie\u021be noi, dincolo de cea na\u021bional\u0103.<\/p>\n\n\n\n

Variantele premium de g\u0103zduire web – cre\u0219tere peste nivelul general<\/h2>\n\n\n\n

La THC.ro, \u00een S1, 2020 am consemnat 37% cre\u0219terea cererii pentru servere dedicate<\/a> \u0219i servere VPS<\/a> \u0219i cre\u0219tere \u00eensemnat\u0103 \u0219i pe categoria de domenii web .ro \u0219i pe cea de certificate SSL. Sunt a\u0219adar clien\u021bi care au ajuns la nivelul de dezvoltare la care au nevoie urgent\u0103 de variante premium de g\u0103zduire web, planurile shared hosting nemaiput\u00e2nd sus\u021bine cre\u0219terea traficului \u0219i a comenzilor \u00een condi\u021bii optime. Faptul c\u0103 astfel de variante sunt alese mai des indic\u0103 profitabilitatea \u00een cre\u0219tere a proiectelor locale de e-commerce.<\/p>\n\n\n\n

Pia\u021ba de fashion online, \u00een prim-plan<\/h2>\n\n\n\n

Pare c\u0103 zona de retail IT&C \u0219i electrocasnice nu mai este at\u00e2t de atractiv\u0103 pentru antreprenorii online, noua mod\u0103 fiind… pia\u021ba de fashion. Pe acest segment consemn\u0103m cele mai multe mi\u0219c\u0103ri, cu noi magazine online g\u0103zduite, dar \u0219i magazine care au f\u0103cut upgrade la planurile lor de hosting web. Avem clien\u021bi strict retaileri, dar \u0219i clien\u021bi care sunt \u0219i produc\u0103tori de fashion sau lucrez\u0103 \u00een parteneriat cu produc\u0103tori locali de \u00eembr\u0103c\u0103minte, \u00eenc\u0103l\u021b\u0103minte, accesorii fashion.<\/p>\n\n\n\n

Horeca & turism<\/h2>\n\n\n\n

\u00cen ciuda problemelor evidente din unele domenii lovite puternic de pandemia de coronavirus, chiar \u0219i v\u00e2nzarea de servicii cre\u0219te online: avem noi clien\u021bi din Horeca \u0219i din turism, mai ales hoteluri \u0219i pensiuni care \u00eenteleg importan\u021ba rezerv\u0103rilor online directe (evit\u00e2nd astfel comisioanele c\u0103tre ter\u021bi). De asemenea, g\u0103zduim website-uri care mizeaz\u0103 pe catering – restaurante for\u021bate \u0219i de \u00eemprejur\u0103ri, care iat\u0103 c\u0103 nu se bazeaz\u0103 exclusiv pe celebrele platforme de comenzi online. Cele mai multe astfel de proiecte au nevoie de planuri de shared hosting la costuri foarte mici, dar se bucur\u0103 de toate avantajele pachetelor noastre, de la suport tehnic non stop, la uptime garantat 99,9% \u0219i resurse consistente software \u0219i hardware.<\/p>\n\n\n\n

Alte domenii pe val<\/h2>\n\n\n\n

\u00cen S1, 2020, am observat noi magazine \u0219i pe segmentul alimentar, inclusiv produse alimentare cu termen redus de valabilitate sau care necesit\u0103 transport \u00een condi\u021bii speciale, la rece, comercian\u021bii g\u0103sind metode inedite, al\u0103turi de curieri – exemple se pot vedea multe pe pia\u021ba online de specialitate (ambalaje termoizolante, folosirea de ghea\u021b\u0103 etc.).<\/p>\n\n\n\n

Noi clien\u021bi pe servere THC.ro exist\u0103 \u0219i pe segmentul de cosmetice & detergen\u021bi, inclusiv pe zona de produse de igien\u0103. Ca o particularitate, multe dintre magazinele online au ad\u0103ugat \u00een gamele lor de produse articole precum dezinfectan\u021bi \u0219i m\u0103\u0219ti de protec\u021bie pentru fa\u021b\u0103, chiar dac\u0103 activau pe ni\u0219e diferite. O astfel de preocupare complementar\u0103 a fost determinat\u0103 evident de cererea mare de astfel de produse din partea popula\u021biei, o oportunitate de business de criz\u0103.<\/p>\n\n\n\n

Ni\u0219ele sunt oricum cele care se dezvolt\u0103 accelerat, nu avem noi magazine generaliste \u00een portofoliu, dec\u00e2t dac\u0103 ne referim la cele stil cas\u0103 de comenzi cu livrare rapid\u0103 local\u0103. Se dezvolt\u0103 \u00eens\u0103 puternic magazinele online care \u00ee\u0219i propun s\u0103 exceleze \u00eentr-un anumit domeniu chiar \u0219i foarte restr\u00e2ns, ceea ce arat\u0103 maturizarea pie\u021bei de e-commerce.<\/p>\n\n\n\n

\u00cen cazul clien\u021bilor care \u00ee\u0219i migreaz\u0103 site-urile la THC.ro de la al\u021bi provideri, se observ\u0103 at\u00e2t mi\u0219c\u0103ri pe pia\u021ba intern\u0103 (de la al\u021bi furnizori locali), c\u00e2t \u0219i magazine online care au renun\u021bat la web hosting interna\u021bional, inclusiv servicii globale cunoscute. Avem nu doar transfer de g\u0103zduire web, ci \u0219i transfer domenii web. Cele mai multe domenii \u00eenregistrate<\/a> sunt .ro, iar cele mai multe transferuri .com \u0219i .net.<\/p>\n\n\n\n

Viitorul sun\u0103 bune<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u00cen intervalul 1 iulie – 15 august 2020, cre\u0219terea fa\u021b\u0103 de 30 iunie a fost de 12% pe segmentul e-commerce, ca num\u0103r de website-uri \/ domenii g\u0103zduite. Ne a\u0219tept\u0103m la o accelerare a procesului. Pandemia este un context care schimb\u0103 realitatea de business, iar online-ul devine un segment de baz\u0103 chiar pentru multe afaceri sau cel pu\u021bin de foarte mare importan\u021b\u0103. Subliniem c\u0103 erau anticipate cre\u0219teri pentru anul 2020, \u00een trend cu anii preceden\u021bi, iar contextul crizei din s\u0103n\u0103tate nu a schimbat \u00een sine mi\u0219c\u0103rile din pia\u021b\u0103, ci doar le-a accelerat. Proiecte care erau \u00een a\u0219teptare au c\u0103p\u0103tat prioritate, iar acum planurile nu se mai fac online pentru urm\u0103torii ani, ci mai degrab\u0103 pentru urm\u0103toarele luni. Toat\u0103 lumea vrea s\u0103 fie online c\u00e2t mai repede, se lucrez\u0103 \u00eentr-un ritm alert.<\/p>\n\n\n\n

Background favorabil pentru e-commerce<\/h2>\n\n\n\n

Privind lucrurile \u00een ansamblu, s\u0103 nu uit\u0103m c\u0103, potrivit estim\u0103rilor ARMO (Asocia\u0163ia Rom\u00e2n\u0103 a Magazinelor Online), mediul de e-commerce a dep\u0103\u015fit 4,3 miliarde de euro la finalul anului 2019, cu peste 20% mai mult dec\u00e2t valorile din anul precedent. \u00cen 2018, cifra de afaceri a comer\u0163ului online a fost estimat\u0103 la 3,6 miliarde de euro. Valoarea de peste 4,3 miliarde de euro face referire la toate tranzac\u0163iile generate din Rom\u00e2nia at\u00e2t c\u0103tre comercian\u0163ii locali, c\u00e2t \u015fi c\u0103tre magazinele online din afara Rom\u00e2niei (vorbim totu\u0219i de pie\u021be globale).<\/p>\n\n\n\n

Valoarea se refer\u0103 strict la segmentul e-tail, adic\u0103 produsele fizice care au fost cump\u0103rate prin internet. Nu sunt incluse serviciile, biletele de avion, vacan\u0163ele \u015fi c\u0103l\u0103toriile, rezerv\u0103rile hoteliere, biletele la spectacole sau la diferite evenimente, plata facturilor la utilit\u0103\u0163i, con\u0163inutul download-abil etc.<\/p>\n\n\n\n

Pentru anul 2020 se a\u0219teapta dep\u0103\u0219irea pragului de 5 miliarde de euro, dar \u021bin\u00e2nd cont de noul context generat de pandemia de coronavirus, s-ar putea ajunge la o cot\u0103 \u0219i mai consistent\u0103 dec\u00e2t se a\u0219tepta ini\u021bial, cre\u0219tere de zeci de procente.<\/p>\n\n\n\n

Planurile THC pe pia\u021ba local\u0103<\/h2>\n\n\n\n

\u00cen ultimii ani am investit permanent \u00een servere de ultim\u0103 genera\u021bie, asigur\u00e2nd cea mai bun\u0103 experien\u021b\u0103 de g\u0103zduire web pentru orice tip de proiect online. Avem clien\u021bi din toate domeniile de business, de la IMM-uri (o mul\u021bime de start-up-uri) p\u00e2n\u0103 la corpora\u021bii inclusiv interna\u021bionale, care au cerin\u021be clare \u00een materie de performan\u021b\u0103 \u0219i securitate web.<\/p>\n\n\n\n

Oferim clien\u021bilor servicii web complete, promisiunile noastre cele mai apreciate fiind uptime-ul garantat de cel pu\u021bin 99,9% \u0219i suportul tehnic permanent, real, la orice or\u0103 din zi sau din noapte. Clien\u021bii no\u0219ti, indiferent dac\u0103 opteaz\u0103 pentru planuri shared, servere VPS sau servere dedicate, au mereu acces la op\u021biuni diverse, software performant, asisten\u021b\u0103 inclusiv dincolo de subiecte strict legate de g\u0103zduire. Conceptul nostru: nu suntem doar furnizori, ci parteneri \u00een dezvoltarea online a proiectelor clien\u021bilor no\u0219tri.<\/p>\n\n\n\n

Pentru perioada urm\u0103toare, continu\u0103m s\u0103 men\u021binem standardele foarte ridicate, aplic\u00e2nd toate m\u0103surile necesare (update-uri \u0219i upgrade-uri hardware \u0219i software, de oric\u00e2te ori este necesar) \u00een data centerul nostru foarte performant din zona Craiova, Rom\u00e2nia. Suntem o companie rom\u00e2neasc\u0103 ce investe\u0219te local \u0219i crede \u00een capacitatea mediului de afaceri din Rom\u00e2nia.<\/p>\n\n\n\n

Ne a\u0219tept\u0103m la cre\u0219teri semnificative ale proiectelor e-commerce g\u0103zduite \u00een 2020 \u0219i 2021, dar antic\u0103m cre\u0219teri \u0219i pe celelalte zone de web hosting, de la pagini web de prezentare (instrumente de marketing) la bloguri, proiecte de publishing, proiecte speciale tip platforme \u0219i alte generatoare de servicii web B2C \u0219i B2B.<\/p>\n","protected":false},"excerpt":{"rendered":"

Angajamentul THC.ro pe pia\u021ba rom\u00e2neasc\u0103, acela de a oferi mediului de business calitate premium a serviciilor de g\u0103zduire web la…<\/p>\n","protected":false},"author":3,"featured_media":2575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[37],"tags":[11,455],"class_list":["post-2573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-despre-gazduire-web","tag-gazduire-web","tag-thc-ro"],"yoast_head":"\nTHC.ro g\u0103zduie\u0219te cu 31% mai multe magazine online<\/title>\n<meta name=\"description\" content=\"THC.ro g\u0103zduie\u0219te cu 31% mai multe magazine online fa\u021b\u0103 de data de 31 decembrie 2019. 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