{"id":385,"date":"2019-12-12T13:46:29","date_gmt":"2019-12-12T13:46:29","guid":{"rendered":"https:\/\/www.thc.ro\/blog\/?p=385"},"modified":"2024-03-26T08:26:12","modified_gmt":"2024-03-26T08:26:12","slug":"cautare-si-analiza-cuvinte-cheie-potrivite","status":"publish","type":"post","link":"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/","title":{"rendered":"C\u0103utarea \u015fi analiza cuvintelor cheie. Care sunt cele mai potrivite keywords pentru afacerea ta?"},"content":{"rendered":"\n<p>Una dintre cele mai importante etape \u00een procesul de optimizare SEO este cautarea si analiza cuvintelor cheie potrivite pentru afacerea ta. Indiferent c\u0103 ai un site de prezentare sau un magazin online, ai nevoie ca produsele sau serviciile tale s\u0103 fie g\u0103site de poten\u0163ialii clien\u0163i. De aceea, trebuie s\u0103 \u00ee\u0163i cuno\u015fti publicul \u0163int\u0103, s\u0103 \u015ftii ce nevoi sau cu ce probleme se confrunt\u0103 \u015fi, automat, c\u0103ut\u0103rile pe care le face \u00een Google.<\/p>\n\n\n\n<p>Cuvintele cheie potrivite \u00ee\u0163i pot aduce nu doar trafic organic pe site, dar \u015fi o rat\u0103 de conversie mai bun\u0103, adic\u0103 mai multe venituri pentru afacerea ta. De aceea, este esen\u0163ial s\u0103 g\u0103se\u015fti aceste cuvinte cheie \u015fi s\u0103 le folose\u015fti \u00een optimizarea con\u0163inutului site-ului t\u0103u.<\/p>\n\n\n\n<p>\u00cen acest articol vei afla ce sunt cuvintele cheie, cum s\u0103 le cau\u0163i \u015fi cum s\u0103 alegi cele mai potrivite keywords pentru afacerea ta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuprins:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#ceinseamnacuvintelecheiesidecesuntesentialeinseo\">Ce \u00eenseamn\u0103 cuvinte cheie \u0219i de ce sunt esen\u0163iale \u00een SEO?<\/a><\/li><li><a href=\"#tipuridecuvintecheie\">Tipuri de cuvinte cheie<\/a><\/li><li><a href=\"#cumcautisicumanalizezicuvintelecheie\">Cum cau\u0163i \u015fi cum analizezi cuvintele cheie?<\/a><\/li><li><a href=\"#undetrebuiesafolosesticuvintelecheie\">Unde trebuie s\u0103 folose\u015fti cuvintele cheie<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ceinseamnacuvintelecheiesidecesuntesentialeinseo\"><strong>Ce \u00eenseamn\u0103 cuvinte cheie \u0219i de ce sunt esen\u0163iale \u00een SEO?<\/strong><\/h2>\n\n\n\n<p>Cuvintele cheie sunt acele cuvinte sau fraze pe care utilizatorii le folosesc atunci c\u00e2nd fac o interogare pe un motor de c\u0103utare (cum este Google, care este cel mai folosit \u00een Rom\u00e2nia). Aceste cuvinte reprezint\u0103 inten\u0163ia utilizatorului de a se informa sau de a cump\u0103ra. Google analizeaz\u0103 paginile web care r\u0103spund cel mai bine acestei inten\u0163ii \u015fi genereaz\u0103 o list\u0103 de rezultate.&nbsp;<\/p>\n\n\n\n<p>A\u015fadar, cuvintele cheie prezente \u00een site-ul t\u0103u reprezint\u0103 o component\u0103 foarte important\u0103 analizat\u0103 de motoarele de c\u0103utare \u00een generarea de rezultate relevante pentru utilizator.<\/p>\n\n\n\n<p>Cite\u015fte mai multe despre <a href=\"https:\/\/www.thc.ro\/blog\/optimizare-seo-ce-este-si-cum-functioneaza\/\">Cum func\u0163ioneaz\u0103 motoarele de c\u0103utare<\/a><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tipuridecuvintecheie\"><strong>Tipuri de cuvinte cheie<\/strong><\/h2>\n\n\n\n<p>Atunci c\u00e2nd alegem cuvintele cheie pentru optimizarea SEO, trebuie s\u0103 avem \u00een vedere analiza inten\u0163iei utilizatorului, deoarece unele cuvinte cheie \u00ee\u0163i pot aduce doar mai mult trafic pe site, \u00een timp ce altele pot genera v\u00e2nz\u0103ri.\u00a0<\/p>\n\n\n\n<p>\u00cen func\u0163ie de inten\u0163ia utilizatorului, cuvintele cheie sunt de mai multe tipuri:<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cuvinte cheie naviga\u021bionale<\/strong><\/h3>\n\n\n\n<p>Folosim adesea cuvintele cheie naviga\u0163ionale atunci c\u00e2nd nu \u015ftim exact adresa site-ului sau ne e lene s\u0103 o scriem. Acestea con\u0163in de obicei numele unui brand sau a unui produs foarte cunoscut al unui brand (exemplu: iphone). Sunt de obicei cuvinte cheie scurte.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cuvinte cheie informa\u021bionale<\/strong><\/h3>\n\n\n\n<p>Sunt cele mai folosite cuvinte cheie \u00een c\u0103ut\u0103ri. Utilizatorul are inten\u0163ia de a se informa asupra unui lucru, dar nu cu scopul de a cump\u0103ra ceva.&nbsp; Acest tip de cuvinte cheie ne ajut\u0103 s\u0103 aducem poten\u0163ii clien\u0163i pe site-ul nostru, dar nu vom reu\u015fi s\u0103 \u00eei convingem s\u0103 cumpere de prima dat\u0103 pentru c\u0103 ace\u015ftia nu sunt preg\u0103ti\u0163i \u00een acel moment s\u0103 fac\u0103 o achizi\u0163ie.<br><\/p>\n\n\n\n<p>De exemplu, cineva care caut\u0103 informa\u0163ii despre cum s\u0103 asamblezi o mas\u0103 de buc\u0103t\u0103rie nu va fi interesat s\u0103 cumpere o \u015furubelni\u0163\u0103 electric\u0103. \u00cens\u0103, dup\u0103 de cite\u015fte un articol sau vizioneaz\u0103 un video \u00een care \u00eei vei ar\u0103ta cu c\u00e2t\u0103 u\u015furin\u0163\u0103 poate fi asamblat\u0103 masa utiliz\u00e2nd o \u015furubelnit\u0103 electric\u0103, probabil \u00ee\u015fi da dori s\u0103 achizi\u0163ioneze acel produs.<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva exemple de cuvinte cheie informa\u0163ionale: ce este \u2026, ce beneficii are.., cum pot face \u2026, la ce ce este bun\u2026, cum se monteaz\u0103&#8230;etc. Acestea sunt de obicei cuvinte cheie medii sau lungi, ca \u015fi num\u0103r efectiv de cuvinte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cuvinte cheie comerciale sau de \u201einvestiga\u021bie\u201d<\/strong><\/h3>\n\n\n\n<p>Aceste cuvinte cheie sunt folosite de utilizatorii care \u00ee\u015fi doresc s\u0103 se informeze c\u00e2t mai bine \u00eenainte de a face o achizi\u0163ie. Exist\u0103 inten\u0163ia de a face o achizi\u0163ie, dar doar dup\u0103 o cercetare a produsului \u00een prealabil. Cuvintele cheie comerciale sunt practic undeva la grani\u0163a dintre cele&nbsp; informa\u021bionale \u0219i cele tranzac\u021bionale. C\u00e2teva exemple:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>produsul X p\u0103reri<\/li><li>produsul X reviews<\/li><li>model X vs. model Y<\/li><li>c\u0103ut\u0103ri specifice (ex: ghete de fotbal pentru sal\u0103)<\/li><li>cele mai bune + categorie produs (ex: \u015furubelni\u0163e electrice)<\/li><\/ul>\n\n\n\n<p>Merg\u00e2nd pe exemplul de mai devreme, haide s\u0103 continuam povestea. Dup\u0103 ce utilizatorul a citit articolul despre cum s\u0103 asamblezi o mas\u0103 de buc\u0103t\u0103rie \u00een care s-a folosit o surubelni\u0163\u0103 electric\u0103, urm\u0103torul pas ar fi s\u0103 afle mai multe informa\u0163ii despre tipurile de surubelni\u0163e electrice existente pe pia\u0163\u0103.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"316\" src=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-1-1024x316.png\" alt=\"Exemplu cuvinte cheie comerciale\" class=\"wp-image-394\" srcset=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-1-1024x316.png 1024w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-1-300x92.png 300w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-1-768x237.png 768w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-1.png 1058w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Exemplu cuvinte cheie comerciale<\/figcaption><\/figure>\n\n\n\n<p>Apoi, dup\u0103 ce a studiat mai multe modele, a redus c\u0103ut\u0103rile la dou\u0103 \u015furubelni\u0163e, \u00eens\u0103 ar vrea s\u0103 afle avantajele \u0219i dezavantajele am\u00e2ndurora.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"384\" src=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-2.png\" alt=\"exemplu cuvinte cheie comerciale \" class=\"wp-image-395\" srcset=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-2.png 794w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-2-300x145.png 300w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-2-768x371.png 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><figcaption> Exemplu cuvinte cheie comerciale  <\/figcaption><\/figure>\n\n\n\n<p>Dup\u0103 ce s-a hot\u0103r\u00e2t asupra uneia dintre ele, probabil va dori s\u0103 se asigure c\u0103 ia o decizie bun\u0103 \u0219i va c\u0103uta s\u0103 afle \u0219i p\u0103rerile celor care au mai achizi\u021bionat un astfel de model.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"157\" src=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-3.png\" alt=\"exemplu cuvinte cheie comerciale \" class=\"wp-image-396\" srcset=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-3.png 795w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-3-300x59.png 300w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-comerciale-3-768x152.png 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><figcaption> Exemplu cuvinte cheie comerciale  <\/figcaption><\/figure>\n\n\n\n<p>Nu este 100% hot\u0103r\u00e2t s\u0103 cumpere, dar e foarte aproape de a lua o decizie final\u0103, iar cuvintele cheie pe care le folose\u0219te reflect\u0103 acest lucru.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cuvinte cheie tranzac\u021bionale<\/strong><\/h3>\n\n\n\n<p>Aceste cuvinte cheie sunt folosite atunci c\u00e2nd utilizatorul este preg\u0103tit (sau este foarte aproape) s\u0103 cumpere. De cele mai multe ori, aceste cuvinte cheie sunt sub forma <strong>numele produsului + cuvinte cheie tranzac\u021bionale<\/strong> precum:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>cump\u0103r\u0103<\/li><li>transport gratuit<\/li><li>cel mai bun pre\u021b pentru<\/li><li>ieftin<\/li><li>reducere<\/li><li>ofert\u0103<\/li><li><\/li><\/ul>\n\n\n\n<p>Spre exemplu, utilizatorul nostru s-a hot\u0103r\u00e2t la un model de \u015furubelni\u0163\u0103 electric\u0103 \u015fi acum vrea s\u0103 g\u0103seasc\u0103 cel mai bun pre\u0163 pentru acel model.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"173\" src=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-tranzactionale.png\" alt=\"exemplu cuvinte cheie tranzactionale\" class=\"wp-image-397\" srcset=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-tranzactionale.png 800w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-tranzactionale-300x65.png 300w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/exemplu-cuvinte-cheie-tranzactionale-768x166.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption> Exemplu cuvinte cheie tranzactionale <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cumcautisicumanalizezicuvintelecheie\">C<strong>um cau\u0163i \u015fi cum analizezi cuvintele cheie?<\/strong><\/h2>\n\n\n\n<p>Pentru a alege cuvintele cheie trebuie s\u0103 porne\u0219ti de la scopul fiec\u0103rei pagini de pe site-ul t\u0103u. Acest scop dicteaz\u0103 ce informa\u021bii vei afi\u0219a pe acea pagin\u0103. Prin urmare, dac\u0103 scopul t\u0103u e s\u0103 vinzi, atunci folose\u0219te un cuv\u00e2nt cheie comercial. Dac\u0103 scopul t\u0103u e s\u0103 informezi, folose\u0219te un cuv\u00e2nt cheie de educare sau de investiga\u021bie. Dac\u0103 scopul t\u0103u e s\u0103 prezin\u021bi o list\u0103 de op\u021biuni de unde vizitatorii s\u0103 aleag\u0103 \u2013 o pagin\u0103 de tranzi\u021bie precum homepage sau pagina de categorie, folose\u0219te un cuv\u00e2nt cheie scurt, general.<\/p>\n\n\n\n<p>Pentru a alege cele mai bune cuvinte cheie trebuie s\u0103 \u021bii cont de urm\u0103toarele aspecte, despre care vom vorbi mai pe larg \u00een continuare:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>num\u0103rul de c\u0103ut\u0103ri lunare;<\/li><li>competi\u021bie;<\/li><li>ce limbaj folosesc oamenii;<\/li><li>\u00een ce faz\u0103 a procesului de v\u00e2nzare se afl\u0103 audien\u021ba;<\/li><li>inten\u021bia utilizatorului.<\/li><\/ul>\n\n\n\n<p>S\u0103 presupunem c\u0103 e\u015fti la \u00eenceput de drum, ai creat un site de prezentare \u015fi \u00ee\u0163i dore\u015fti ca poten\u0163ialii clien\u0163i s\u0103 te g\u0103seasc\u0103 pe Google. Ai \u015fi un blog unde \u00ee\u0163i prezin\u0163i mai \u00een detaliu serviciile, unde publici frecvent diverse articole, studii de caz, \u015fi de unde trimi\u0163i utilizatorii pe site. A\u015fadar, pentru ambele ai nevoie de o optimizare SEO c\u00e2t mai bun\u0103. Haide s\u0103 vedem cum g\u0103se\u015fti cuvintele potrivite pentru fiecare pagina din site\/blog.<br><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Identific\u0103 nevoile\/problemele oamenilor legate de serviciile\/produsele oferite de tine<\/strong><\/li><\/ol>\n\n\n\n<p>Aceast\u0103 etap\u0103 este foarte important\u0103 \u00een g\u0103sirea cuvintelor cheie potrivite. Trebuie s\u0103 \u00ee\u0163i cuno\u015fti publicul \u0163int\u0103 destul de bine pentru a \u015ftii ce nevoi sau probleme are. G\u00e2nde\u015fte-te ce anume caut\u0103 pe Google poten\u0163ialii t\u0103i clien\u0163i.<\/p>\n\n\n\n<p>Dac\u0103, de exemplu, e\u015fti o companie care ofer\u0103 consultan\u0163\u0103 \u00een mai multe domenii atunci va trebui s\u0103 faci o list\u0103 cu posibile cuvinte cheie pentru fiecare domeniu\/tip de serviciu prestat.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>F\u0103 o list\u0103 de cuvinte cheie pentru fiecare tip de serviciu\/produs<\/strong><\/li><\/ol>\n\n\n\n<p>\u00cen acest punct ai deja o list\u0103 de cuvinte sau fraze pe care le consideri de interes pentru publicul t\u0103u \u0163int\u0103. Acum este momentul s\u0103 verifici care sunt exact cuvintele cheie c\u0103utate de poten\u0163ialii t\u0103i clien\u0163i pe Google. Dac\u0103 \u00een primul pas te foloseai de experien\u0163a ta \u00een domeniu \u015fi de intui\u0163ie, acum ai la dispozi\u0163ie instrumente extrem de utile precum, Google Suggest \u0219i <a href=\"https:\/\/ads.google.com\/intl\/ro_ro\/home\/tools\/keyword-planner\/\">Keyword Planner.<\/a><\/p>\n\n\n\n<p>Dup\u0103 cum \u015ftii, atunci c\u00e2nd scrii ceva \u00een bara de c\u0103utare, Google \u00ee\u0163i sugereaz\u0103 al\u0163i c\u00e2\u0163iva termeni de c\u0103utare. Aceste sugestii sunt generate de Google \u00een baza celor mai frecvente c\u0103ut\u0103ri care au leg\u0103tur\u0103 direct\u0103 cu cuvintele scrise de tine.&nbsp;<\/p>\n\n\n\n<p>Treci cuvintele din lista ta prin Google \u015fi noteaz\u0103-\u0163i cele mai relevante sugestii.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"321\" src=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-cuvinte-cheie-in-Google-suggest.png\" alt=\"cautare-cuvinte-cheie-in-Google-suggest\" class=\"wp-image-398\" srcset=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-cuvinte-cheie-in-Google-suggest.png 811w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-cuvinte-cheie-in-Google-suggest-300x119.png 300w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-cuvinte-cheie-in-Google-suggest-768x304.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><figcaption> Cautare cuvinte cheie in Google suggest <\/figcaption><\/figure>\n\n\n\n<p>Keyword Planner este un alt instrument gratuit pus la dispozi\u0163ie de Google. Cu ajutorul acestuia, po\u0163i analiza cuvintele cheie g\u0103site \u015fi po\u0163i identifica altele noi.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Verific\u0103 num\u0103rul de c\u0103ut\u0103ri pentru fiecare cuv\u00e2nt cheie g\u0103sit<\/strong><\/li><\/ol>\n\n\n\n<p>Intr\u0103 \u00een Keyword Planner \u015fi introdu cuvintele cheie g\u0103site de tine (nu mai mult de 10 o dat\u0103). Dac\u0103 vrei s\u0103 identifici \u015fi alte cuvinte cheie, mergi mai \u00eent\u00e2i la Discover new keywords.<\/p>\n\n\n\n<p>Selecteaz\u0103 loca\u0163ia \u015fi limba. \u00cen cazul nostru, ne intereseaz\u0103 c\u0103ut\u0103rile \u00een Rom\u00e2nia, efectuate \u00een limba rom\u00e2n\u0103.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"474\" src=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-cuvinte-cheie-Keyword-Planner.png\" alt=\"cautare-cuvinte-cheie-Keyword-Planner\" class=\"wp-image-399\" srcset=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-cuvinte-cheie-Keyword-Planner.png 623w, https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-cuvinte-cheie-Keyword-Planner-300x228.png 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><figcaption> Cautare cuvinte cheie Keyword Planner <\/figcaption><\/figure>\n\n\n\n<p>\u00cen exemplul nostru, cuv\u00e2ntul cheie \u201cconsultanta fonduri europene\u201d are aproximativ 1300 de c\u0103ut\u0103ri lunare, iar mai jos Google ne afi\u015feaz\u0103 alte sugestii de cuvinte cheie, foarte asem\u0103n\u0103toare. Po\u0163i desc\u0103rca sub form\u0103 de fi\u015fier .csv toate sugestiile de cuvinte cheie din Keyword Planner.<\/p>\n\n\n\n<p>\u00cen acest moment ai o list\u0103 interminabil\u0103 de cuvinte cheie. Ce faci cu ele?<\/p>\n\n\n\n<p>Descoper\u0103 <a href=\"https:\/\/www.thc.ro\/blog\/sfaturi-pentru-crestere-trafic-site\/\">Cum po\u0163i cre\u015fte traficul site-ului t\u0103u prin SEO \u015fi content marketing<\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Analizeaz\u0103 cuvintele cheie g\u0103site<\/strong><\/li><\/ol>\n\n\n\n<p>\u00cen continuare va trebui s\u0103 sortezi cuvintele cheie \u00een func\u0163ie de num\u0103rul lunar de c\u0103ut\u0103ri \u015fi de competi\u0163ie. Dar ce \u00eenseamn\u0103 competi\u0163ie c\u00e2nd vine vorba de un cuv\u00e2nt cheie?&nbsp;<\/p>\n\n\n\n<p>Google calculeaz\u0103 gradul de competitivitate \u00een func\u0163ie de num\u0103rul companiilor care liciteaz\u0103 pentru acel cuv\u00e2nt cheie \u00een anun\u0163urile pl\u0103tite (Google Ads). Cu c\u00e2t concuren\u0163a este mai mare, cu at\u00e2t vei avea nevoie de mai multe resurse financiare pentru ca site-ul t\u0103u s\u0103 apar\u0103 printre primele \u00een c\u0103ut\u0103ri.<br><\/p>\n\n\n\n<p>Analiz\u00e2nd cuvintele cheie g\u0103site vei da de urm\u0103toarele situa\u0163ii:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>C\u0103ut\u0103ri multe, competi\u021bie mic\u0103<\/strong><\/li><\/ul>\n\n\n\n<p>Acesta este cazul ideal. \u00censeamn\u0103 c\u0103 ai descoperit o ni\u015f\u0103 cu un poten\u0163ial foarte bun. Folose\u015fte aceste cuvinte cheie cu cap, pentru c\u0103 ele \u00ee\u0163i pot aduce mult trafic pe site, sau chiar v\u00e2nz\u0103ri, dac\u0103 sunt cuvinte tranzac\u0163ionale.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>C\u0103ut\u0103ri multe, competi\u021bie mare<\/strong><\/li><\/ul>\n\n\n\n<p>Dac\u0103 e\u015fti la \u00eenceput de drum sau nu vrei s\u0103 aloci multe resurse, iar pe prima pagin\u0103 pentru acel cuv\u00e2nt sunt companii mari, foarte cunoscute, ar fi bine s\u0103 identifici alte cuvinte cheie cu concuren\u0163\u0103 mai mic\u0103.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>C\u0103ut\u0103ri pu\u021bine, competi\u021bie mic\u0103<\/strong><\/li><\/ul>\n\n\n\n<p>\u015ei acesta este un caz fericit, deoarece, char dac\u0103 traficul nu va fi at\u00e2t de mare, po\u0163i ob\u0163ine o pozi\u0163ie foarte bun\u0103 \u00een Google pe acele cuvinte cheie.&nbsp;<\/p>\n\n\n\n<p>Ulterior, dac\u0103 dore\u015fti, \u00ee\u021bi po\u021bi schimba strategia targhet\u00e2nd cuvinte mai competitive \u0219i care pot aduce mai mult trafic.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>C\u0103ut\u0103ri pu\u021bine, competi\u021bie mare<\/strong><\/li><\/ul>\n\n\n\n<p>Aceste cuvinte sunt de obicei cele tranzac\u0163ionale, unde competi\u0163ia este mare. Alege aceste cuvinte doar dac\u0103 nu exist\u0103 alte variante mai avantajoase \u015fi dac\u0103 e\u015fti dispus s\u0103 aloci resurse financiare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"undetrebuiesafolosesticuvintelecheie\"><strong>Unde trebuie s\u0103 folose\u015fti cuvintele cheie<\/strong><\/h2>\n\n\n\n<p>Acum c\u0103 ai o list\u0103 complet\u0103 de cuvinte cheie potrivite pentru afacerea ta, te-ai putea \u00eentreba cum le folose\u015fti. Atunci c\u00e2nd vorbim de optimizare SEO On-page, cuvintele cheie trebuie s\u0103 se reg\u0103seasc\u0103 \u00een urm\u0103toarele loca\u0163ii:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Titlu (Tile tag sau Meta titlu);<\/li><li>Meta descriere;<\/li><li>URL (adresa paginii);<\/li><li>Con\u021binut;<\/li><li>Subtitluri;<\/li><li>Numele pozelor;<\/li><li>Descrierea pozelor (eticheta ALT \u2013 ALT Tag);<\/li><li>Textul ancor\u0103 al link-urilor \u2013 adic\u0103 textul din link-uri.<\/li><\/ul>\n\n\n\n<p>Pentru a vedea dac\u0103 ai folosit cum trebuie cuvintele cheie, \u00een WordPress exist\u0103 plugin-uri (AllinOneSEO, SEO by Yoast etc) care fac o analiz\u0103 a paginii tale \u0219i te ghideaz\u0103 \u00een tot procesul de optimizare SEO On-Page.<br><\/p>\n\n\n\n<p>Ai nevoie de ajutor pentru a-\u021bi construi o strategie de SEO? Dac\u0103 nu e\u015fti mul\u0163umit de pozi\u0163ia site-ului t\u0103u \u00een c\u0103ut\u0103ri, atunci poate ar fi o idee bun\u0103 s\u0103 contactezi o companie care ofer\u0103 serviicii de SEO. Echipa noastr\u0103 te poate ajuta s\u0103 \u00ee\u0163i \u00eembun\u0103t\u0103\u0163e\u015fti pozi\u0163ia \u00een Google \u015fi s\u0103 atragi trafic organic mai crescut \u015fi mai relevant pentru afacerea ta.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thc.ro\/contact\">Afla mai multe sau contacteaz\u0103-ne aici<\/a><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O etapa importanta in optimizarea SEO este cautarea si analiza cuvintelor cheie. Afla ce sunt cuvintele cheie si cum sa le gasesti pe cele mai potrivite!<\/p>\n","protected":false},"author":3,"featured_media":401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[89,86,88,91,87,92,90],"class_list":["post-385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-si-dezvoltare-website","tag-analiza-cuvinte-cheie","tag-cautare-cuvinte-cheie","tag-cautare-keywords","tag-ce-inseamna-cuvintele-cheie","tag-ce-sunt-cuvintele-cheie","tag-cele-mai-bune-cuvinte-cheie","tag-cuvinte-cheie-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cautarea si analiza cuvintelor cheie potrivite - Blog THC.ro<\/title>\n<meta name=\"description\" content=\"O etapa importanta in optimizarea SEO este cautarea si analiza cuvintelor cheie. Afla ce sunt cuvintele cheie si cum sa le gasesti pe cele mai potrivite!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cautarea si analiza cuvintelor cheie potrivite - Blog THC.ro\" \/>\n<meta property=\"og:description\" content=\"O etapa importanta in optimizarea SEO este cautarea si analiza cuvintelor cheie. Afla ce sunt cuvintele cheie si cum sa le gasesti pe cele mai potrivite!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog THC.ro\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-12T13:46:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T08:26:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-si-analiza-cuvinte-cheie-potrivite.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Blog THC.ro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Blog THC.ro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/\",\"url\":\"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/\",\"name\":\"Cautarea si analiza cuvintelor cheie potrivite - Blog THC.ro\",\"isPartOf\":{\"@id\":\"https:\/\/www.thc.ro\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-si-analiza-cuvinte-cheie-potrivite.jpg\",\"datePublished\":\"2019-12-12T13:46:29+00:00\",\"dateModified\":\"2024-03-26T08:26:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.thc.ro\/blog\/#\/schema\/person\/bdc30502f036ce2e951b6d7c74e69dc1\"},\"description\":\"O etapa importanta in optimizarea SEO este cautarea si analiza cuvintelor cheie. Afla ce sunt cuvintele cheie si cum sa le gasesti pe cele mai potrivite!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/#primaryimage\",\"url\":\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-si-analiza-cuvinte-cheie-potrivite.jpg\",\"contentUrl\":\"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-si-analiza-cuvinte-cheie-potrivite.jpg\",\"width\":1200,\"height\":628,\"caption\":\"cautare-si-analiza-cuvinte-cheie-potrivite\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thc.ro\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u0103utarea \u015fi analiza cuvintelor cheie. Care sunt cele mai potrivite keywords pentru afacerea ta?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thc.ro\/blog\/#website\",\"url\":\"https:\/\/www.thc.ro\/blog\/\",\"name\":\"Blog THC.ro\",\"description\":\"Servicii gazduire web\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thc.ro\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thc.ro\/blog\/#\/schema\/person\/bdc30502f036ce2e951b6d7c74e69dc1\",\"name\":\"Blog THC.ro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.thc.ro\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/16c097551244b75dad37d3340fe7d851ba8d5f83ba12249875ff566638dd24c2?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/16c097551244b75dad37d3340fe7d851ba8d5f83ba12249875ff566638dd24c2?s=96&d=retro&r=g\",\"caption\":\"Blog THC.ro\"},\"sameAs\":[\"https:\/\/www.thc.ro\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cautarea si analiza cuvintelor cheie potrivite - Blog THC.ro","description":"O etapa importanta in optimizarea SEO este cautarea si analiza cuvintelor cheie. Afla ce sunt cuvintele cheie si cum sa le gasesti pe cele mai potrivite!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/","og_locale":"ro_RO","og_type":"article","og_title":"Cautarea si analiza cuvintelor cheie potrivite - Blog THC.ro","og_description":"O etapa importanta in optimizarea SEO este cautarea si analiza cuvintelor cheie. Afla ce sunt cuvintele cheie si cum sa le gasesti pe cele mai potrivite!","og_url":"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/","og_site_name":"Blog THC.ro","article_published_time":"2019-12-12T13:46:29+00:00","article_modified_time":"2024-03-26T08:26:12+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-si-analiza-cuvinte-cheie-potrivite.jpg","type":"image\/jpeg"}],"author":"Blog THC.ro","twitter_card":"summary_large_image","twitter_misc":{"Scris de":"Blog THC.ro","Timp estimat pentru citire":"11 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/","url":"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/","name":"Cautarea si analiza cuvintelor cheie potrivite - Blog THC.ro","isPartOf":{"@id":"https:\/\/www.thc.ro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/#primaryimage"},"image":{"@id":"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-si-analiza-cuvinte-cheie-potrivite.jpg","datePublished":"2019-12-12T13:46:29+00:00","dateModified":"2024-03-26T08:26:12+00:00","author":{"@id":"https:\/\/www.thc.ro\/blog\/#\/schema\/person\/bdc30502f036ce2e951b6d7c74e69dc1"},"description":"O etapa importanta in optimizarea SEO este cautarea si analiza cuvintelor cheie. Afla ce sunt cuvintele cheie si cum sa le gasesti pe cele mai potrivite!","breadcrumb":{"@id":"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/#primaryimage","url":"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-si-analiza-cuvinte-cheie-potrivite.jpg","contentUrl":"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-si-analiza-cuvinte-cheie-potrivite.jpg","width":1200,"height":628,"caption":"cautare-si-analiza-cuvinte-cheie-potrivite"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thc.ro\/blog\/cautare-si-analiza-cuvinte-cheie-potrivite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thc.ro\/blog\/"},{"@type":"ListItem","position":2,"name":"C\u0103utarea \u015fi analiza cuvintelor cheie. Care sunt cele mai potrivite keywords pentru afacerea ta?"}]},{"@type":"WebSite","@id":"https:\/\/www.thc.ro\/blog\/#website","url":"https:\/\/www.thc.ro\/blog\/","name":"Blog THC.ro","description":"Servicii gazduire web","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thc.ro\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Person","@id":"https:\/\/www.thc.ro\/blog\/#\/schema\/person\/bdc30502f036ce2e951b6d7c74e69dc1","name":"Blog THC.ro","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.thc.ro\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/16c097551244b75dad37d3340fe7d851ba8d5f83ba12249875ff566638dd24c2?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/16c097551244b75dad37d3340fe7d851ba8d5f83ba12249875ff566638dd24c2?s=96&d=retro&r=g","caption":"Blog THC.ro"},"sameAs":["https:\/\/www.thc.ro"]}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.thc.ro\/blog\/wp-content\/uploads\/cautare-si-analiza-cuvinte-cheie-potrivite.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/posts\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":15,"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":2338,"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/posts\/385\/revisions\/2338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/media\/401"}],"wp:attachment":[{"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thc.ro\/blog\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}