{"id":406,"date":"2019-12-13T11:27:13","date_gmt":"2019-12-13T11:27:13","guid":{"rendered":"https:\/\/www.thc.ro\/blog\/?p=406"},"modified":"2024-03-26T08:26:12","modified_gmt":"2024-03-26T08:26:12","slug":"ce-este-black-hat-seo-si-de-ce-trebuie-evitata","status":"publish","type":"post","link":"https:\/\/www.thc.ro\/blog\/ce-este-black-hat-seo-si-de-ce-trebuie-evitata\/","title":{"rendered":"Ce este Black Hat SEO \u015fi de ce ar trebui s\u0103 evi\u0163i aceast\u0103 practic\u0103?"},"content":{"rendered":"\n<p>Black Hat SEO este o practic\u0103 folosit\u0103 adesea de companiile care doreau s\u0103 ob\u0163in\u0103 o pozi\u0163ie bun\u0103 \u00een rezultatele motoarelor de c\u0103utare, repede \u015fi f\u0103r\u0103 prea mult efort. \u00centre timp, motoarele de c\u0103utare \u015fi-au rafinat foarte mult algoritmii, astfel \u00eenc\u00e2t aceste practici sunt identificate \u015fi penelizate. Afl\u0103 din acest articol ce este Black Hat SEO, care sunt tehnicile folosite \u015fi de ce ar trebui s\u0103 evi\u0163i aceast\u0103 practic\u0103.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuprins<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#ceesteblackhatseo\">Ce este Black Hat SEO?<\/a><\/li><li><a href=\"#blackhatseovswhitehatseo\">Black Hat SEO vs White Hat SEO<\/a><\/li><li><a href=\"#tehnicideblackhatseo\">Tehnici de Black Hat SEO<\/a><\/li><li><a href=\"http:\/\/deceartrebuisaevitifolosireablackhatseo\">De ce ar trebui s\u0103 evi\u0163i folosirea Black Hat SEO?<\/a><\/li><li><a href=\"#cumsaevitipracticiledetipulblackhatseo\">Cum s\u0103 evi\u0163i practicile de tipul Black Hat SEO?<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ceesteblackhatseo\"><strong>Ce este Black Hat SEO?<\/strong><\/h2>\n\n\n\n<p>Black Hat SEO este o practic\u0103 care contravine regulilor stabilite de motoarele de c\u0103utare, folosit\u0103 de unele companii pentru a ob\u0163ine o pozi\u0163ie c\u00e2t mai bun\u0103 \u00een c\u0103ut\u0103ri. Aceast\u0103 practic\u0103 neloial\u0103 nu rezolv\u0103 problema utilizatorului \u015fi, de aceea, site-urile care o utilizeaz\u0103 sunt taxate de cele mai multe ori de motoarele de c\u0103utare. Printre cele mai frecvente tehnici folosite sunt: \u00eenghesuirea de cuvinte cheie, deghizarea con\u0163inutului sau cump\u0103rarea de linkuri.<br><\/p>\n\n\n\n<p>A avea o pozi\u0163ie bun\u0103 \u00een rezultatele motoarelor de c\u0103utare este vital pentru orice companie, \u00eens\u0103 exist\u0103 tehnici bune \u015fi tehnici negative prin care po\u0163i face optimizarea SEO. Black Hat este o metod\u0103 nepotrivit\u0103, deoarece, \u00een loc s\u0103 rezolve problema utilizatorului \u015fi s\u0103 \u00ee\u015fi c\u00e2\u015ftige pe merit o pozi\u0163ie frunta\u015f\u0103,&nbsp; site-ul \u00eencearc\u0103 s\u0103 fenteze algoritmii motoarelor de c\u0103utare. De aceea, utilizarea pe termen lung a acestor tehnici poate d\u0103una foarte grav prezen\u0163ei site-ului t\u0103u pe motoarele de c\u0103utare.&nbsp;<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thc.ro\/blog\/optimizare-seo-ce-este-si-cum-functioneaza\/\">Afl\u0103 mai multe despre cum func\u0163ioneaz\u0103 motoarele de c\u0103utare \u015fi care sunt factorii care pot \u00eembun\u0103t\u0103\u0163i optimizarea SEO!<\/a><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"blackhatseovswhitehatseo\"><strong>Black Hat SEO vs White Hat SEO<\/strong><\/h2>\n\n\n\n<p>Algoritmii motoarelor de c\u0103utare s-au \u00eembun\u0103t\u0103\u0163it tot mai mult de-a lungul timpului, astfel \u00eenc\u00e2t s\u0103 poat\u0103 detecta practicile de tipul Black Hat SEO. De aceea, este recomandat s\u0103 evi\u0163i astfel de tehnici de optimizare SEO \u015fi s\u0103 utilizezi \u00een schimb White Hat SEO, care este o metod\u0103 mult mai bun\u0103 \u015fi etic\u0103, deoarece respect\u0103 termenii \u015fi condi\u0163iile stabilite de motoarele de c\u0103utare. White Hat SEO include crearea de con\u0163inut de calitate \u015fi oferirea unei experien\u0163e de utilizare mai bun\u0103 pentru vizitatorii site-ului t\u0103u.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tehnicideblackhatseo\"><strong>Tehnici de Black Hat SEO<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00cenghesuiala de cuvinte cheie<\/strong><\/h3>\n\n\n\n<p>Aceast\u0103 practic\u0103 se refer\u0103 la umplerea con\u0163inutului paginilor cu cuvinte cheie irelevante \u00een \u00eencercarea de a manipula pozi\u0163ionarea site-ului \u00een rezultatele c\u0103ut\u0103rilor. Ad\u0103ugarea de cuvinte cheie acolo unde nu este cazul creeaz\u0103 o experien\u0163\u0103 de utilizare negativ\u0103 pentru vizitatori. De asemenea, poate cauza indexarea paginilor respective pentru interog\u0103ri irelevante pentru afacerea ta.<\/p>\n\n\n\n<p>Exemple (conform Google): liste de numere de telefon, liste de ora\u015fe sau state pentru care site-ul respectiv vrea s\u0103 fie indexat, repetarea obsesiv\u0103 a acelora\u015fi cuvinte sau fraze astfel \u00eenc\u00e2t textul nu mai este natural.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Deghizarea con\u0163inutului &#8211; Cloaking<\/strong><\/h3>\n\n\n\n<p>Tehnica deghiz\u0103rii presupune afi\u015farea unui tip de con\u0163inut utilizatorului \u015fi altui tip de con\u0163inut motoarelor de c\u0103utare. Aceast\u0103 practic\u0103 este folosit\u0103 de site-urile care vor s\u0103 fie indexate pentru cuvinte cheie irelevante pentru con\u0163inutul lor pentru a evita s\u0103 fie depistate ca spam de robo\u0163ii motoarelor de c\u0103utare.&nbsp;<\/p>\n\n\n\n<p>Iat\u0103 ce spune, pe scurt, Google despre Cloaking:<\/p>\n\n\n\n<p>Nu exist\u0103 cloaking de tip white-hat, iar Google ia m\u0103suri serioase \u00eempotriva acestei tehnici, deoarece este manipulatoare \u015fi reprezint\u0103 o experien\u0163\u0103 nepl\u0103cut\u0103 pentru utilizatori. Exist\u0103 cazuri \u00een care po\u0163i servi con\u0163inut diferit \u00een func\u0163ie de adresa IP sau stringul User-Agent, dar, chiar \u015fi atunci, n-ar trebui s\u0103 tratezi Googlebotul \u00een mod diferit fa\u0163\u0103 de utilizatorii umani. Geoloca\u0163ia \u015fi redirec\u0163ionarea mobil\u0103 sunt considerate practici prietenoase. C\u00e2t timp serverul nu con\u0163ine un cod special care caut\u0103 inten\u0163ionat Googlebotul sau adresa IP a acestuia totul ar trebui s\u0103 fie \u00een regul\u0103.<\/p>\n\n\n\n<p>Po\u0163i afla mai multe despre Cloaking din acest video cu Matt Cutts &#8211; Directorul Departamentului de Calitate a C\u0103ut\u0103rii, Google.<br><\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"960\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/QHtnfOgp65Q\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Redirec\u0163ion\u0103ri \u00een\u015fel\u0103toare<\/strong><\/h3>\n\n\n\n<p>Redirec\u021bionarea este actul de a trimite un vizitator c\u0103tre o alt\u0103 adres\u0103 URL dec\u00e2t cea pe care a solicitat-o \u200b\u200bini\u021bial. Exist\u0103 multe motive \u00eentemeiate pentru a redirec\u021biona o adres\u0103 URL c\u0103tre alta, cum ar fi atunci c\u00e2nd \u00ee\u0163i mu\u0163i&nbsp; site-ul c\u0103tre o nou\u0103 adres\u0103 sau comprimi mai multe pagini \u00eentr-una singur\u0103.<br><\/p>\n\n\n\n<p>Exist\u0103 unele redirec\u0163ion\u0103ri care doresc s\u0103 \u00een\u015fele motoarele de c\u0103utare, exact ca \u00een cazul cloakingului. Aceast\u0103 practic\u0103 nu este acceptat\u0103 de Google, deoarece \u00eencearc\u0103 s\u0103 afi\u0219eze con\u021binut diferit utilizatorilor \u0219i Googlebotului \u0219i poate duce un vizitator \u00een alt\u0103 parte dec\u00e2t acolo unde inten\u0163ioneaz\u0103 s\u0103 ajung\u0103.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Con\u0163inut de slab\u0103 calitate<\/strong><\/h3>\n\n\n\n<p>Este acel tip de con\u0163inut care nu aduce plus valoare pentru utilizator. \u00cen aceast\u0103 categorie intr\u0103: copierea de texte de pe alte site-uri, adaugarea de cuvinte cheie invizibile \u00een paginile site-ului, tehnici de tipul \u201cmome\u015fte \u015fi schimb\u0103\u201d.<br><\/p>\n\n\n\n<p>Aceaste metode d\u0103deau rezultate \u00een urm\u0103 cu c\u00e2tiva ani, \u00eens\u0103 Google a realizat mai mul\u0163i algoritmi care depisteaz\u0103 \u015fi penalizeaz\u0103 site-urile care \u00eenc\u0103 apeleaz\u0103 la aceste \u201cartificii\u201d.&nbsp;<br><\/p>\n\n\n\n<p>Modalitatea de ad\u0103ugare a textului invizibil pe site se refer\u0103 la inserarea unor cuvinte cheie scrise cu aceea\u015fi culoare ca fundalul, astfel \u00eenc\u00e2t ele s\u0103 nu fie vizibile pentru vizitatori, dar paginile s\u0103 fie indexate \u00een motorul de c\u0103utare \u00een functie de acestea.<br><\/p>\n\n\n\n<p>Tehnica \u201cmome\u015fte \u015fi schimb\u0103\u201d presupune crearea de con\u0163inut \u00een jurul unei teme pentru care vrei s\u0103 fii indexat \u00een Google. O dat\u0103 ce pagina ob\u0163ine o pozi\u0163ie bun\u0103 \u00een c\u0103ut\u0103ri, con\u0163inutul este schimbat cu altul. Aceast\u0103 metod\u0103 creeaz\u0103 o experien\u0163\u0103 extrem de nepl\u0103cut\u0103 pentru utilizator, deoarece con\u0163inutul pe care se a\u015fteapt\u0103 s\u0103-l g\u0103seasc\u0103 pe pagina respectiv\u0103 nu mai exist\u0103.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Linkuri pl\u0103tite<\/strong><\/h3>\n\n\n\n<p>Google taxeaz\u0103 aspru cump\u0103rarea sau v\u00e2nzarea de linkuri: \u201eOrice link destinat s\u0103 manipuleze pozi\u0163ionarea unui site \u00een rezultatele c\u0103ut\u0103rii Google poate fi considerat ca f\u0103c\u00e2nd parte dintr-o schem\u0103 de leg\u0103turi \u0219i reprezint\u0103 o \u00eenc\u0103lcare a Ghidurilor pentru webmasteri Google.\u201d Aceasta poate include \u015fi acordarea de produse gratuite din magazinul t\u0103u online \u00een schimbul unor linkuri. Matt Cutts recomand\u0103 consultarea <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/ftcs-endorsement-guides-what-people-are-asking\">regulamentului FTC<\/a>.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Comentarii spam ce con\u0163in linkuri<\/strong><\/h3>\n\n\n\n<p>A\u015fa cum \u00eei spune \u015fi numele, aceast\u0103 practic\u0103 se refer\u0103 la linkurile de tip spam ad\u0103ugate \u00een comentarii pe diverse bloguri. De\u015fi tot mai pu\u0163in \u00eent\u00e2lnit\u0103 ast\u0103zi datorit\u0103 perfec\u0163ion\u0103rii algoritmilor motoarelor de c\u0103utare, exist\u0103 totu\u015fi programe care posteaz\u0103 automat comentarii cu linkuri. A\u015fadar, dac\u0103 administrezi un blog, un forum sau o comunitate online, ai grij\u0103 ca sec\u0163iunea de comentarii s\u0103 nu fie spamat\u0103. Motoarele de c\u0103utare precum Google vor elimina din lista de rezultate paginile care con\u0163in astfel de comentarii spam. Folosirea instrumentelor anti-spam, precum <a href=\"https:\/\/www.google.com\/recaptcha\/intro\/android.html?__hstc=20629287.c5188b4d0ad89fba311744ff6a52bd6a.1570630144960.1575460439975.1575464649321.13&amp;__hssc=20629287.3.1575464649321&amp;__hsfp=2185892253\">instrumentul gratuit reCAPTCHA<\/a> de la Google, este o modalitate de a atenua riscul de con\u021binut generat de utilizatorii de spam.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fermele de linkuri \u015fi re\u0163etele de bloguri<\/strong><\/h3>\n\n\n\n<p>Reprezint\u0103 colec\u0163ii de site-uri care au ca scop exclusiv construirea de link-uri. Fiecare site web face leg\u0103turi c\u0103tre site-ul sau site-urile pe care dore\u015fte s\u0103 le plaseze mai sus \u00een rezultatele c\u0103ut\u0103rilor. Motoarele de c\u0103utare clasific\u0103 site-urile web analiz\u00e2nd, printre al\u021bi factori, \u015fi num\u0103rul de link-uri care indic\u0103 site-ul respectiv. Black Hat SEO exploateaz\u0103 acest lucru prin utilizarea fermelor de link-uri \u015fi a re\u0163elelor de bloguri pentru a umfla num\u0103rul de backlinkuri pentru un anumit site.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"deceartrebuisaevitifolosireablackhatseo\"><strong>De ce ar trebui s\u0103 evi\u0163i folosirea Black Hat SEO?<\/strong><\/h2>\n\n\n\n<p>De\u015fi practicile Black Hat SEO nu sunt ilegale, acestea \u00eencalc\u0103 normele stabilite de motoarele de c\u0103utare. A\u015fadar, utiliz\u00e2nd aceste tehnici \u00ee\u0163i asumi riscul de a fi aspru pedepsit. Penaliz\u0103rile constau \u00een declasarea \u00een rezultatele c\u0103ut\u0103rilor sau chiar eliminarea complet\u0103 a site-ului. Acest lucru duce la sc\u0103derea drastic\u0103 a traficului \u015fi, automat, a clien\u0163ilor.<br><\/p>\n\n\n\n<p>Pe parcurs ce motoarele de c\u0103utare s-au perfec\u0163ionat \u00een identificarea tehnicilor de Black Hat SEO, este tot mai greu s\u0103 folose\u015fti aceast\u0103 practic\u0103 f\u0103r\u0103 a fi prins \u015fi penalizat. \u00cen plus, aceste metode de SEO nu satisfac nevoile poten\u0163ialilor t\u0103i clien\u0163i.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cumsaevitipracticiledetipulblackhatseo\"><strong>Cum s\u0103 evi\u0163i practicile de tipul Black Hat SEO?<\/strong><\/h2>\n\n\n\n<p>Dup\u0103 cum am v\u0103zut, Black Hat SEO este o practic\u0103 riscant\u0103, care nu poate avea rezultate pozitive pe termen lung. Iat\u0103 cele mai bune metode prin care po\u0163i evita folosirea acesteia:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trateaz\u0103 utilizatorii \u015fi motoarele de c\u0103utare \u00een acela\u015fi fel, evit\u00e2nd tehnici precum cloaking sau redirec\u0163ionarea \u00een\u015fel\u0103toare. Concentreaz\u0103-te pe rezolvarea problemelor utilizatorilor \u015fi crearea unei experien\u0163e de navigare c\u00e2t mai pl\u0103cute pentru vizitatorii t\u0103i.&nbsp;<\/li><li>Scrie con\u0163inut de bun\u0103 calitate, \u00een care s\u0103 nu \u00eenghesuie\u015fti o mul\u0163ime de cuvinte cheie. Nu copia texte de pe alte site-uri. Consult\u0103 <a href=\"https:\/\/support.google.com\/news\/producer\/answer\/6204050?hl=en\">regulamentul pentru con\u0163inut de la Google<\/a><\/li><li>Nu cump\u0103ra \u015fi nu vinde linkuri. Re\u0163ine c\u0103 sunt considerare practici Black Hat SEO \u015fi linkurile ob\u0163inute prin acordarea de produse.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Evit\u0103 configurarea unei re\u021bele de bloguri private \u00een scopul ob\u021binerii de linkuri. Diferen\u021biaz\u0103-te de concuren\u0163\u0103 prin con\u0163inut de calitate, astfel \u00eenc\u00e2t oamenii s\u0103 se conecteze la site-ul t\u0103u \u00een mod natural, nu prin practici neloiale care doar p\u0103c\u0103lesc motoarele de c\u0103utare. Pe termen lung, nu vei ob\u0163ine nimic bun.<\/li><li>Fii la curent cu instruc\u021biunile pentru webmasteri, astfel \u00eenc\u00e2t s\u0103 po\u021bi evita tacticile de Black Hat interzise de motoarele de c\u0103utare. Iat\u0103 regulamentele <a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/insidesearch\/howsearchworks\/assets\/searchqualityevaluatorguidelines.pdf\"><strong>Google<\/strong><\/a> \u015fi <a href=\"https:\/\/help.yahoo.com\/kb\/webmaster-resources-sln2248.html\"><strong>Yahoo<\/strong><\/a>.<\/li><\/ul>\n\n\n\n<p>Spre deosebire de Black Hat, White Hat este o abordare mult mai bun\u0103 de optimizare SEO pe termen lung. A\u015fadar, men\u0163ine o rela\u0163ie c\u00e2t mai bun\u0103 cu motoarele de c\u0103utare. \u00cen fond, acestea ne ajut\u0103 s\u0103 ob\u0163inem trafic \u015fi clien\u0163i.<br><\/p>\n\n\n\n<p>Ai nevoie de o strategie SEO? Dac\u0103 nu e\u015fti mul\u0163umit de pozi\u0163ia site-ului t\u0103u \u00een c\u0103ut\u0103ri, atunci poate ar fi o idee bun\u0103 s\u0103 contactezi o companie care ofer\u0103 serviicii de SEO. Echipa noastr\u0103 te poate ajuta s\u0103 \u00ee\u0163i \u00eembun\u0103t\u0103\u0163e\u015fti pozi\u0163ia \u00een Google \u015fi s\u0103 atragi trafic organic crescut \u015fi relevant pentru afacerea ta.<br><\/p>\n\n\n\n<p>Afla mai multe sau contacteaz\u0103-ne aici<br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Hat SEO este o practica neloiala folosita de companii pentru a obtine o pozitie buna in Google. Afla ce este Black Hat SEO si de ce trebuie evitata.<\/p>\n","protected":false},"author":3,"featured_media":413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[95,96,93,94],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-si-dezvoltare-website","tag-black-hat-seo","tag-black-hat-seo-vs-white-hat-seo","tag-ce-este-black-hat-seo","tag-tehnici-de-black-hat-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce este Black Hat SEO \u015fi de ce ar trebui s\u0103 evi\u0163i aceast\u0103 practic\u0103? - Blog THC.ro<\/title>\n<meta name=\"description\" content=\"Black Hat SEO este o practica neloiala folosita de companii pentru a obtine o pozitie buna in Google. 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